It’s All in the Details: HEX Announces District and Focus Collections
New Bags and iPhone 5 Cases Offer Functional Take on Timeless Style
Oxnard, Calif. (April 9, 2013) – HEX, a lifestyle brand and designer of bags, wallets and accessories, today announced its newest collections, District and Focus, available exclusively through Apple retail stores and Apple.com. District offers five silhouettes that capture classic menswear aesthetic through the steel grey, waxed canvas fabrication with chocolate brown accents, and is anchored by a new style, the briefcase-inspired Laptop Bag. Focus provides a fresh take on HEX’s Core Collection for iPhone 5, offering an updated look on the fabric-wrapped cases with sleek, contrast detailing.
“District and Focus were created with the design-conscious professional in mind who demands accessories that can effortlessly transition from 9 to 5 to after 5, and beyond,” says Dan Maravilla, co-founder, HEX. “Rich canvas with thoughtfully designed contrasting straps and trim provide a sophisticated take on our classic styles, while still capturing our signature DNA of style and substance.”
District’s five-pieces, ranging from $39.95 to $99.95, encompass not only the new Laptop Bag, but well-loved styles including the Laptop Sleeve for the 11”, 13” and 15” MacBook, Messenger Bag and Laptop Duffel. The water-resistant canvas fabrication, genuine leather zipper pulls, and padded and fleece-lined compartments ensure the security of tech essentials without skipping a beat on style.
Focus—available in HEX’s signature Academy and Fleet Collections—offers custom molded protective cases for the iPhone 5, available for $34.95. Academy’s sleek reverse denim and Fleet’s subtle conductor-inspired stripes are a water-resistant, waxed canvas, marked with HEX’s signature label. An updated appearance to HEX’s Core Collection of cases, Focus’ bottom half is wrapped in tan or black accenting fabric.
For more information on District, Focus and HEX’s complete collection of accessories, visit www.shophex.com, or follow us on Facebook and Twitter.
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We’re here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.