First, we held an Instagram photo contest where photographers could enter their favorites shots of New York. We selected 10 winners, and their photos were printed and displayed gallery-style at the event for everyone to see.
Next, the standing room only crown got to check out a massive selection of HEX gear along with information and history about our brand before moving on to phase 3 of the event - the photo walk.
We partnered with NYCPrimeShot for NYCPrimeHEXMeet which started at Reed Space and then took over 100 shooters around the city and over the Williamsburg Bridge grabbing epic captures along the way. It was a great time with great people that lasted well into the night.
The whole event was a blast - as you can see! Our Pop-Up is now open, so be sure to stop by Reed Space at 151 Orchard in NYC to check it out. Thanks to everyone involved for helping us make this happen. Cheers, NYC!
Images by @thecougarmilk