Blog

Selfie in style! We're proud to announce that Brooklyn's own indie powerhouse Fool's Gold Records has teamed up with us for a limited-edition collection of iPhone 5 cases. Based off our best selling Solo iPhone Wallet (a custom molded iPhone 5 shell with integrated card slots and camera hole), this slim, protective case comes wrapped in genuine leather embossed with a unique all-over print design based on the bespoke wallpaper from Fool's Gold's Williamsburg storefront.

Through this partnership, Fool's Gold is ushering in the latest chapter in their long history of limited-edition quality brand collaborations, which have included everything from custom AIAIAI headphones and Serato DJ controllers to apparel collections with Black Scale and a leather jacket with Members Only; and, we couldn't be more excited to have been able to create something truly original together.

These FG x HEX iPhone cases are sure to follow that same sought-after, sold-out tradition, so get yours now (in two unique, glossy black and gold colorways) from the Fool's Gold and HEX webstores, the Fool's Gold physical store on 536 Metropolitan Ave in Brooklyn, and at select retailers worldwide!

Buy it from HEX now!

Buy it from Fool's Gold now!

These won't last long.....

If you are (somehow) not familiar with Coachella it is a music festival that happens a few miles outside of Palm Springs CA. The festival brings people from all the over the world together for two weekends in the desert and features only the biggest and best musical acts known. So, once we decided that we just had to be out there for Weekend 1 we also knew that it would be a great time to simultaneously introduce #TheHEXList in a different type of way than things we have done in the past. During this first weekend some of the best parties you will ever attend in your life are happening, most of them at the same time while others in places that you could never imagine. So, it's only fitting that we share a small sampling of the chaotic craziness that is Coachella and some of our experiences this go-around.

We decided that our base camp for the trip should be The Sagauro Hotel. We checked in Friday afternoon and started setting up the private VIP gifting suite for Saturday.

The view off our quaint little balcony.

Overkill? As you can see above marketing manager Mr. Carl was well prepared to snap photos documenting all weekend long with his arsenal of various digital, 35mm and Polaroid cameras. Honestly though, he was also doing some last minute R&D for our new Gear Bag which is just starting to roll out now. His main job was keeping control over Neran and TK as you will come to see...

After setting up the suite it was time to hit the first party of the weekend. The good folks at Hennessy teamed up with Details Magazine and took over a private residence to host one hell of a shindig...oh, ya, and this guy named Nas was performing as well!

Nas, the man, myth and legend himself...talk about relevancy...what a show.

Dev rocked and opened up the evening. Her spunky demeanor thoroughly impressed us.

With all the Henny being drank what better way to soak it all up then with some FatBurger?

Yes those are teepees, and yes we were still at the Hennessy party...when you’re in the desert tepees are acceptable for meeting up with your friends and collecting your thoughts or figuring out which party to hit up next...obviously, we were always looking for the next party...duh. Thankfully for our friends Jesse and Ian over at DUB Frequency we didn't have to think too hard and with a quick text we were out and on to the next spot...the WILDFOX party. Continue reading →

Photographers, Videographers and DJ's all around rejoice...In true HEX fashion we are proud to present to you the newest addition of our growing family...the Gear Bag! Standing roughly 18" tall and chock-full of exterior pockets and interior compartments to house just about anything your little heart desires, the Gear Bag was truly made with the young creative professional in mind. On the outside, this waxed charcoal canvas wonder has five general storage compartments for easy access to pretty much everything ranging from cables, film, chargers and adapters to a separate fleece lined iPad/tablet pocket to keep only your most beloved tech gadgets safe and secure as can be.

Not to mention the airport security (TSA compliant) ready 180 degree flat folding laptop compartment (shown above) with a business organizer that can hold up to a 15" MacBook Pro and effortlessly get you through that dreaded security line in a jiffy-just lay it flat on the conveyor belt and go, with no need to break out a plastic bin and struggle. However, the main attraction and true functionality lies within where one can find a large luggage compartment complete with removable modular padded gear liner that can be customized to fit a myriad of camera, photo, video and DJ gear with the option to rip it all out and use as one massive baggage chamber if that's more your style.

Interior storage compartment shown with padded dividers in place holding SLR camera gear and miscellaneous equipment.

So, whether you shoot Canon or Nikon, spin vinyl or are a digital Mozart, our Gear Bag will sustain you in whatever the situation may call for and keep you looking good in the process. Available soon on our website and premium retailers near you, keep an eye out for this bad boy as it's sure to be a game-changer.

It’s All in the Details: HEX Announces District and Focus Collections
New Bags and iPhone 5 Cases Offer Functional Take on Timeless Style

Oxnard, Calif. (April 9, 2013) – HEX, a lifestyle brand and designer of bags, wallets and accessories, today announced its newest collections, District and Focus, available exclusively through Apple retail stores and Apple.com. District offers five silhouettes that capture classic menswear aesthetic through the steel grey, waxed canvas fabrication with chocolate brown accents, and is anchored by a new style, the briefcase-inspired Laptop Bag. Focus provides a fresh take on HEX’s Core Collection for iPhone 5, offering an updated look on the fabric-wrapped cases with sleek, contrast detailing.

“District and Focus were created with the design-conscious professional in mind who demands accessories that can effortlessly transition from 9 to 5 to after 5, and beyond,” says Dan Maravilla, co-founder, HEX. “Rich canvas with thoughtfully designed contrasting straps and trim provide a sophisticated take on our classic styles, while still capturing our signature DNA of style and substance.”

District’s five-pieces, ranging from $39.95 to $99.95, encompass not only the new Laptop Bag, but well-loved styles including the Laptop Sleeve for the 11”, 13” and 15” MacBook, Messenger Bag and Laptop Duffel. The water-resistant canvas fabrication, genuine leather zipper pulls, and padded and fleece-lined compartments ensure the security of tech essentials without skipping a beat on style.

Focus—available in HEX’s signature Academy and Fleet Collections—offers custom molded protective cases for the iPhone 5, available for $34.95. Academy’s sleek reverse denim and Fleet’s subtle conductor-inspired stripes are a water-resistant, waxed canvas, marked with HEX’s signature label. An updated appearance to HEX’s Core Collection of cases, Focus’ bottom half is wrapped in tan or black accenting fabric.

For more information on District, Focus and HEX’s complete collection of accessories, visit www.shophex.com, or follow us on Facebook and Twitter.

About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We’re here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.

As many of you know and we're sure are anticipating Coachella is literally right around the corner...so close you can almost touch it...right within your grasp...yet seemingly far enough away that you can't physically squeeze it yet...no worries-just a few more days and we will be right there with you! However, what we're doing this year is being kept somewhat under wraps and hidden deep within the Coachella party boat chastity belt, so, you're just gonna have to keep close tabs on us if you really wanna come and party. That's just about all the info we can divulge at the present moment but be sure to closely monitor us (@ShopHex) on Instagram, Twitter and Facebook and you just very well could get invited to the secret spot of the year...peace!

As many of you know or have heard by now we also teamed up with our friends at Fool's Gold Records this year to throw one dope party on Saturday-the last official "go big or go home" night of SXSW...and boy was it a banger! Held a little bit out of the hustle and bustle of the city and a couple miles inland at The Annex (right next to Emo's) this party was no joke and the fans came ready to rock. Hours before the doors even opened the line was literally stretching across the building so I'm sure you can imagine what it was like inside once the party actually kicked off with fans possessing that much dedication. A video will be on the way from the homies at Fool's Gold shortly, but in the meantime please enjoy some of the photos we shot...and yes...we used film for a solid portion of these...bringing it back baby, bringing it back. We hope you enjoy and look out for us at Coachella as that's the next stop on our party circuit...

No party is complete without Mr. Goldbar...wait until you see the video!

A-Trak just quite be the most possibly loved DJ ever.

Danny Brown backstage on his birthday after putting on a solid performance.

The crowd/fans at this event were of a whole 'nother level-so dope to see.

Flosstradamus killed it as always.

The crew.

Free stuff anybody?

The crowd was psyching.

Mr. Fool's Gold himself...A-trak. Continue reading →