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  • HEX Announces The Hayward Collection

    Organic Stripes In Desert Hues Bring Freshness To Spring

    Oxnard, Calif.  (April 9,  2014)HEX, award-winning fashion tech accessory brand, today announced the release of the Hayward Collection, a broad 15-piece capsule of bags, cases and carry-alls.  As the latest in their long list of award-winning products, the Hayward Collection brings a fresh take on a spring color palette, without sacrificing all the quality, detail, and device protection that HEX has become known for.

    Hayward Collection

    "The Hayward Collection is intended to bring out the subtle colors of the desert in spring," says Dan Maravilla, Co-Founder. "A weathered khaki plays the backdrop to a rich brick red and unexpected grey tones resulting in an appealing combination that feels both aged and modern."

    The collection features a durable, water resistant, premium waxed canvas outer shell in a earthy horizontal stripe combined with coated canvas and genuine leather trims.  HEX pairs this with their signature surplus grade cotton web strapping and interior micro fleece lined pockets for ultimate device protection achieving both looks and performance.  The Hayward Collection speaks of hillside trails and adventures yet to be taken as much as smart, sophisticated transport for a stylish daily grind. Available in a 15-piece assortment, this collection has something for everyone. Priced from $34.99 to $69.99 for cases and wallets for your iPhone 5/5S, Galaxy S4, iPad Mini, and iPad Air and from $39.95 to $99.95 for the collection of laptop sleeves, bags and backpacks.

    Hayward Collection Cases

    Hayward Origin Backpack

    Hayward Sonic Backpack

    A noteworthy newcomer is the Alliance Backpack.  This new rucksack-inspired shape really shows off HEX’s commitment to efficiency.  It has a super-slim profile and small footprint, yet still makes room for up to a 15” Macbook (and most others) as well as a front access iPad or tablet pocket, interior organizer, and plenty of room for papers and documents.  Priced at $79.95, the Alliance Backpack represents a new standard in style, functionality and value.

    Hayward Collection

    The Hayward Collection is available now for purchase at and other select high-end retailers near you. For more information on the collection and HEX’s extensive line of techcessories, visit the website, or follow them on Facebook, Twitter and Instagram.

    Hayward Convertible Sleeve

    Hayward Convertible Sleeve

  • A Rainy Day With Marsea Goldberg Of New Image Art Gallery

    I recently had the pleasure of catching up with Marsea Goldberg, Director of New Image Art Gallery.  Her taste and shows have always been some of our favorites at HEX.  It was great to stop by, in the middle of an LA downpour, and view the Cleon Peterson "End Of Days" exhibit, as well as talk art with one of LA's premier authorities on the subject. Here's how it went:



    HEX - You have established yourself as a giant in the LA art scene.  What keeps it fresh and exciting for you?

    MG – Thanks for considering me a giant, that’s cool.  The artists have always made it interesting. There are always new artists coming up, there are always new people, there’s always new creativity and it keeps building.  The good art builds on the art before it or breaks through to a different form.  I have always had a  close relationships with the artists that I work with, and I also have a deep relationship with their art.

    HEX – What are you most proud of regarding New Image, and what would you still like to do with the gallery?

    MG – Watching  artists  succeed and become strong in their art, having museum shows, and becoming known in the international art world.

    HEX - As you see it, where does the difference lie between street art and fine art?

    MG - In a sense, where it goes… When you are a “street artist” and you reach an area of success, there are two ways it  might go; you either become a big deal in the action sports world or the video world or animation (basically the commercial art world ), or the artwork develops and the artist can handle showing in galleries, using more refined mediums, etc.  There’s a certain refinement or intellectuality within the creativity on the streets where it can translate.  If it has a very deep originality and conceptual basis, the art goes beyond the street and transcends people’s minds, and might end up in art museums.  But then the art usually has legs and an intellectual content.

    HEX - Do you find that you identify with the artists that create art you are drawn to, or is there no correlation between art and artist as far as personal appeal to you goes?

    MG - Usually the artist is dynamic as well as the work, and the entire union of the artist and art is there.  Sometimes I don’t like the person, and I like the art, but that is a rarity.  I’ve been involved with very deep talent, and some artists are extremely refined and quiet and you’d never know they were geniuses.  I appreciate all different kinds of people, I like the quiet ones, I like the passionate, I like the crazies… Artists are usually more sensitive and honest….

    HEX - Your current exhibit is with Cleon Peterson.  His images are stark and graphic, but can also be disturbing at times.  What is your take on his style?

    MG - I like it tough.  Art doesn’t have to be pretty.  Art doesn’t have to be comfortable.  That’s the thing about great art.  Sometimes uncomfortable art is the strongest, but it’s not necessarily the most loved.  But the interesting thing about Cleon’s art is that it is becoming  loved by the public.  Maybe because it plays on a psychological level, yet there are so many different levels to appreciate.  Even if you’re afraid of the content, the composition is so clean, and the choice of color so powerful.  He’s a brilliant designer.  There are many design elements that reflect back into Asian art or Renaissance art or Greek art.  It’s the same with Retna, where the work reflects back into art history.  We are inundated with  images and it’s very satisfying to see them reshuffled and presented in a relevant way for our times.


    "Art doesn't have to be pretty.  Art doesn't have to be comfortable."


    HEX - What do you see coming in the art future?

    MG - I’m always looking for the  original, and I usually know it when I see it, but it’s been a little tougher lately.  I’ve been  busy with work and I haven’t had time to go deep into the trenches, but I will get  there soon.  There’s good art  in LA right now and in Mexico City.  There are young artists from San Francisco I’m very interested in.  There are young students that have interned for me that I think are very promising.  I feel there is a little lull right now, but just wait…There will be the next movement…..






  • Superhumanoids At The Majestic Ventura Theater

    A rainy day in a sleepy picturesque town was the setting for an inspired set from the up-and-coming group Superhumanoids.  If you have never been to the Ventura Theater, you are missing out.  This place is gorgeous, reminiscent of the glamorous Hollywood movie palaces of the past.  Art deco and gilded styling abound and the sound system will pin your ears back.



    I got to hang out a bit backstage with Sarah, Cameron, Max, and Evan.  These are the type of cats you would want to hang out with anyway, so it was easy and relaxed chatter.

    They had to keep their cool through a sound check full of cable mazes and rigged patches at the sound board, and did so like pros as the minutes ticked by.

    For their first performance in Ventura, I was surprised to see the size of their fan base there. Fans briskly walking (not running, of course) to get in and as close to the stage as possible when the doors opened.


    The music was uplifting, pulsing dark and dreamy - sometimes all at the same time. Sarah's vocals especially on tracks like "So Strange" are clear and light over the top of some bassy grooves.  "Geri" also stood out as having a very interesting arrangement and interplay between the instrumentation.  But clearly all the musicians are accomplished and share a vibrance about their art that comes through as emotion and honesty.



    A good night, a great set, in a great venue - who could want any more?

  • HEX Releases Option-G Collection With Artist Cole Gerst

    Modernist Take On Classic Pattern Is Graphically Stunning


    Oxnard, Calif. (March 11 2014)—HEX, award-winning fashion tech accessory brand, today announced the release of its collaboration with artist, designer and illustrator Cole Gerst, of Option-G Visual Communications. The 9-piece collection of bags, phone cases, and tablet covers is printed in Cole’s custom artwork for the project. The HEX x Option-G collection features several new silhouettes including folios for the iPad Air and iPad Mini as well as a Weekender Travel Bag and tablet envelopes, in addition to best sellers like HEX’s Laptop Tote, Origin Backpack, and Icon and Focus Cases for iPhone 5/5s.



    The Weekender is especially noteworthy as it features a roomy main compartment for plenty of clothing. However, the front of the bag contains two pockets: one fleece-lined and padded for tablets and e-readers, and the other contains an organizer and room for phone, chargers, or accessories. The rear-side of the bag boast a large padded exterior access pocket for laptops of various sizes. This combination of features truly provides thoughtful device storage and protection while still maintaining a slim profile and plenty of space for whatever your travels dictate. A removable shoulder strap in also included.


    The concept was a traditional toile pulled into HEX’s world of music, art, design, and architecture. The result was “take your pleasure seriously”. A daydream of leaving life in the city and escaping to the cabin in the woods….relaxing, listening to music and contemplating mystical creatures, geometry and architecture.


    “The collaboration with Cole is exactly where we want to be,” says Trent Valladares, Co-Founder. “We love modernism and combining this with an original commission from an artist of Cole’s caliber is a dream come true.”

    “I love HEX’s aesthetic and they have a quality product.” says designer Cole Gerst, “I always get asked where I got my HEX backpack or iPhone case. I was thrilled when they asked me to collaborate on a series of products with them. They had the concept to make a toile pattern but with a modern twist. I loved the idea of putting my take on the classic pattern. I grew up watching my father, who is an interior designer, comb through fabric swatches and wallpaper patterns daily. I wanted to use the opportunity to tell a story with it, and the result is what you see.”


    Featuring a durable, water resistant, heavy premium coated canvas combined with contrasting trims and HEX’s signature surplus grade cotton web strapping and interior micro fleece lined pockets for ultimate device protection, the Option-G collection boasts both refined retrospection as well as cutting modern direction. Prices range from $39.95 to $139.95 and bring style to spare without sacrificing HEX’s reputation for slim form factors and maximum gadget protection. The products come in a timeless off white background with black print coloration.

    The Option-G Collection was Facilitated by MAS creative and is available now for purchase at and other select high-end retailers near you. For more information on the collection and HEX’s extensive line of techcessories, visit, or follow them on Facebook, Twitter and Instagram.

    About HEX
    Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on FacebookTwitter and Instagram.

    About Cole Gerst
    Cole Gerst is an award winning art director, graphic designer, illustrator & painter. After stints as the art director for two record labels, art directing and designing album packaging and ad campaigns for some of the world's most influential musicians, Gerst became the first in-house art director for the House of Blues corporation. Here he established a full service art department and created company wide brand guidelines overseeing a nationwide group of designers. In 2002 Gerst left House of Blues to create Option-G visual communication. For the last 12 years Option-G has been continuously growing and gaining notoriety with its design and illustration style. It has been highly influential and accredited for helping foster the resurgence of the "gig" poster, designing posters for such bands as the Shins, Beck, Modest Mouse, Bright Eyes & Interpol. He has won multiple awards for design from Communication Arts, Print and How Magazine.


    Option-G has recently been creating & directing original animated, mobile and flash content for clients such as Sundance Channel, Mazda, Toyota & Nickelodeon. Option-G won the Sundance Channel “Greenimation” award for the "Yung Yeti" cartoon series and was nominated for a Streamy Award for their Good Magazine "Inventions" animated work. More information on Cole can be found on, Facebook, Twitter, and Instagram.





  • HEX At Modernism Week

    HEX At Modernism Week from Hex on Vimeo.


    If you ask me, nothing quite compares with a road trip.  Well, maybe not just any road trip, but a good one is tough to beat for sure.  We took The HEX Bus out over some remnants of Route 66 to the annual minimalist mecca known as Modernism Week Palm Springs.

    For all of you who are wondering, our 1963 made the 2 1/2 hour drive with flying colors.  We made friends the whole way, as evidenced by all the many thumbs up , smiles, and nods of respect.  We were boss in The Bus.



    We checked out some serious standouts in the world of California Modern design ranging from the famous Palm Springs Visitor Center with its impossibly cantilevered roof, to the experimental tract of Alexander Steel homes, to some great examples of restoration in Racquet Club Estates, to examples of Neutra and Donald Wexler.

    Palm Springs Visitor Center

    Alexander Steel Home

    neutra palm springs
    Kaufmann House - Richard Neutra

    wexler landscape
    Landscape Design By Donald Wexler

    Historic Racquet Club Estates

    This was the town of the Rat Pack - Sinatra, Sammy Davis Junior, Dean Martin, and a few less-savory folks as well.  Legend has it that The Chairman Of The Board would raise his flags high at his Twin Palms estate so all his friends knew if he was home and ready to party.

    twin palms now
    Sinatra's Twin Palms Today

    Twin Palms Back In The Day (Via SInatrahouse)

    We posted The HEX Bus up on Palm Canyon Drive Thursday night outside of BAR and sold some special HEX gear and chewed the fat with some people who seemed as though their whole mission in life was to talk to only us.

    The next day, our rolling pop-up-shop moved to the Pre-Fab marketplace put on by Modernism Week.  This was great to see all the advances in design and modular building.  There happened to be a vintage car auction going on right across the street that brought many people over to try to entice us to sell our beloved bus, but the answer was always "No."IMG_9713

    Mobile Pop-Up Shop At The Pre-Fab Marketplace


    In the end, we enjoyed a relaxing night at the Ace Hotel - I would highly recommend the orange-riccotta pancakes - saw some great design and architecture and got to visit some of our favorite stores like Just Fabulous, Modernway, and Just Modern.  But beyond all this, we got to connect at a very personal level with people who enjoy great design, just like we do and spread the word about HEX all over town.



    ACE Hotel Lobby


    See You Next Year!




  • Eddie Donaldson Brings LAB ART to Palm Springs


    As you know, we are big art fans at HEX.  We had the opportunity to have a private showing of the new LAB ART show in Palm Springs over the weekend.  Eddie Donaldson did another great job at curating an extensive collection including art from Alec Monopoly, Kai Aspire, Skyler Grey, Louis XXX, and MAR, to name a few.

    Eddie's idea is to bring some of the young and relevant street artists out and introduce them to the Palm Springs market most known for its connection to the Mid-Century Modern genre.

    The show was held at Gallery 446 on Indian Canyon Drive.

    Judge for yourself from the pics below from our private viewing what you think....and what you would like to take home.  The show runs through March 22, so take that gorgeous drive through the desert and check it out.









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