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Events

  • Saint Motel Lights Up Los Angeles

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    It's a clear Friday night in LA.  I grab some pad thai at Grand Central Market, complete with milk tea (my favorite).  Then it's on to the Belasco Theater to catch Saint Motel at the start of their Saint Motelevision Tour.  It was great catching up with the guys and they did not disappoint us or the packed crowd on hand.

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    If you aren't familiar with Saint Motel, AJ, Dak, Greg, and Aaron put out high energy, catchy tunes with skill and an undeniable indie vibe.  The guys brought out Mariachi Los Toros to open up the their set in style.

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    Mariachi Los Toros

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    Then it was time to give the people what they wanted, and evening of thumping, bouncing, and leaving your worries at the curb.  Hits like "My Type" set the place off and songs like "Move" off the new album pulsed with groovy goodness.  Being a drummer, I enjoyed Greg's clean, but hard-hitting style and AJ had an unbroken connection to the crowd all night long.

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    sm-blog-bw-3 If you haven't been to the Belsaco, it's beautiful.  If haven't seen Saint Motel, you should.  Make sure to catch them when they hit your town, you won't be sorry.  Tell them HEX sent you.

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    In the Green Room after the show

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    Showing love to fans with a little meet and greet

     

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    Follow Saint Motel on Instagram  here.

  • New Beginnings: HEX Opens On Broadway In DTLA

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    We have wanted to open our own retail store for quite a while now... and we just did it!

    For our first store, it only made sense to locate it in Los Angeles.  After researching several neighborhoods, we decided we wanted to be a part of the revival of Broadway in LA’s historic core.  Broadway has the history, energy and vibe we were looking for – we just needed to find the right space.

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    One thing Broadway noticeably boasts is a very high concentration of vintage theaters.  As the true center of downtown during the rise of the motion picture industry, the twelve theaters built along along this six-block stretch of Broadway still remain, and are the only concentration of old movie houses left in the United States.  This also makes Broadway the first and largest theater district recognized on the National Register Of Historic Places.  Given our roots in music and the arts, we quickly knew that we would love to hang our shingle at one of these theaters, if at all possible.

    That opportunity arose at the Tower Theater on Broadway and 8th Street, and we ran with it.  The Tower Theater was built in 1927 and designed by S. Charles Lee in the Renaissance Revival style.  The theater opened with the silent picture The Gingham Girls, starring Lois Wilson and George K. Arthur.  The Tower is notable for being the first theater in Los Angeles to be wired for sound to play talking pictures.  It was the location of LA premier of the ground-breaking talking picture The Jazz Singer, starring Al Jolson, in which he introduced the famous phrase, “You ain’t seen nothin’ yet” into the American lexicon.
    The theater has served in many capacities over the years and has made notable appearances in many films including The Omega Man, The Mambo Kings, The Last Action Hero, Fight Club, Coyote Ugly, Mulholland Drive, The Prestige, and Transformers to name a few.

    Now HEX can be added to the illustrious history of the Tower Theater!  We want to carry on the rich tradition of this beautiful building as we bring it with us into this new phase of our brand story.  Typically HEX, we kept the design clean and minimal.  We added warmth through wood and vintage inspired lighting and incorporated elements of steel, concrete, and mid-century design through our mix of appointments and fixtures.  There is even a patch of the old terrazzo flooring visible near the front window, which we kept as a reminder of our link to the building’s history.

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    So come down and check us out the next time you are in Los Angeles.  We think you will enjoy what we have put together as well as being able to visit some of our Broadway neighbors including The Ace Hotel, Acne Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, Oak, Umami Burger – and soon Cos, Han Kjobenhavn, and Mykita will open up shop as well.  It’s a great time to be involved in the next chapter of LA’s downtown historic core.  See you soon!

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  • HEX Pops Up At Reed Space With NYC Prime HEX Meet

    We recently teamed up with Jeff Staple for a Pop-Up at Reed Space.  On May 7 we celebrated the opening of the shop with an amazing 3-part event in NYC.
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    First, we held an Instagram photo contest where photographers could enter their favorites shots of New York.  We selected 10 winners, and their photos were printed and displayed gallery-style at the event for everyone to see.

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    Next, the standing room only crown got to check out a massive selection of HEX gear along with information and history about our brand before moving on to phase 3 of the event - the photo walk.

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    We partnered with NYCPrimeShot for NYCPrimeHEXMeet which started at Reed Space and then took over 100 shooters around the city and over the Williamsburg Bridge grabbing epic captures along the way.  It was a great time with great people that lasted well into the night.

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    The whole event was a blast - as you can see!  Our Pop-Up is now open, so be sure to stop by Reed Space at 151 Orchard in NYC to check it out.  Thanks to everyone involved for helping us make this happen.  Cheers, NYC!

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    Images by @thecougarmilk

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