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  • HEX At Modernism Week

    HEX At Modernism Week from Hex on Vimeo.


    If you ask me, nothing quite compares with a road trip.  Well, maybe not just any road trip, but a good one is tough to beat for sure.  We took The HEX Bus out over some remnants of Route 66 to the annual minimalist mecca known as Modernism Week Palm Springs.

    For all of you who are wondering, our 1963 made the 2 1/2 hour drive with flying colors.  We made friends the whole way, as evidenced by all the many thumbs up , smiles, and nods of respect.  We were boss in The Bus.



    We checked out some serious standouts in the world of California Modern design ranging from the famous Palm Springs Visitor Center with its impossibly cantilevered roof, to the experimental tract of Alexander Steel homes, to some great examples of restoration in Racquet Club Estates, to examples of Neutra and Donald Wexler.

    Palm Springs Visitor Center

    Alexander Steel Home

    neutra palm springs
    Kaufmann House - Richard Neutra

    wexler landscape
    Landscape Design By Donald Wexler

    Historic Racquet Club Estates

    This was the town of the Rat Pack - Sinatra, Sammy Davis Junior, Dean Martin, and a few less-savory folks as well.  Legend has it that The Chairman Of The Board would raise his flags high at his Twin Palms estate so all his friends knew if he was home and ready to party.

    twin palms now
    Sinatra's Twin Palms Today

    Twin Palms Back In The Day (Via SInatrahouse)

    We posted The HEX Bus up on Palm Canyon Drive Thursday night outside of BAR and sold some special HEX gear and chewed the fat with some people who seemed as though their whole mission in life was to talk to only us.

    The next day, our rolling pop-up-shop moved to the Pre-Fab marketplace put on by Modernism Week.  This was great to see all the advances in design and modular building.  There happened to be a vintage car auction going on right across the street that brought many people over to try to entice us to sell our beloved bus, but the answer was always "No."IMG_9713

    Mobile Pop-Up Shop At The Pre-Fab Marketplace


    In the end, we enjoyed a relaxing night at the Ace Hotel - I would highly recommend the orange-riccotta pancakes - saw some great design and architecture and got to visit some of our favorite stores like Just Fabulous, Modernway, and Just Modern.  But beyond all this, we got to connect at a very personal level with people who enjoy great design, just like we do and spread the word about HEX all over town.



    ACE Hotel Lobby


    See You Next Year!




  • HEX x Greenlabel Skate Night in NYC

    Skateboarding during Winter in NYC is not easy or pleasant - especially after a snowstorm.  But thanks to KCDC Skate Shop, HEX, and Green Label Exclusives, we made it possible last night. It was a sub-zero evening outside, but the unassuming "secret" space at 99 Attorney St. in the Lower East Side of Manhattan was plenty warm and packed with party goers, pro skaters, industry folk and celebs all watching the shred session on the 5-foot-high, 14-foot-wide mini ramp built exclusively for the night. Bumping tracks provided by Sean C and LV got the crowd dancing and bobbing their heads.

    The man of the night was Theotis Beasley, and he was there signing his HEX collab gear (backpack and phone case) and chopping it up with the crowd.It was a fun night indeed, thanks to everyone who made it out!The ramp will remain in the space for 4 weeks of events and skateboard lessons plus endless skate sessions by the hungry NY skate community. HEX and Green Label are sponsoring the space during this time. If you're in NYC and would like a lesson, contact KCDC Skate Shop in Williamsburg Brooklyn for more info.

    Theotis Beasley
    The Man of the Night, himself

    Theotis Beasley

    Theotis Beasley

    Theotis Beasley & Alan Shikverg

    Theotis Beasley
    Packed House at KCDC Skate Shop

    Theotis Beasley
    The Skate Night sesh was rad, as expected

    Theotis Beasley Event
    Mr. Erik Ellington in attendance as well

    HEX x Theotis Beasley Backpack and Focus Case
    HEX x Theotis Beasley Backpack and Focus Case for iPhone 5/5s

    HEX x Theotis Beasley Backpack
    HEX x Theotis Beasley Backpack

    HEX x Theotis Beasley Backpack Leather Zipper Pulls
    HEX x Theotis Beasley Backpack Leather Zipper Pulls

  • HEX x I Crave Love! - A solo show by This Means Mar at LAB ART

    Corrupted memory cards suck! As much as we love to shoot film here at HEX, there are times when it is just not plausible to do so...hence two Thursday nights ago for the opening of our good friend and artist extraordinaire This Means Mar's solo show at LAB ART, entitled I Crave Love! There were just so many cool and beautiful works of art on hand (not to mention people) that if we were shooting film our developing fees would've been a fortune. Although, looking back on it now, we really wish we would have-as our super technologically advanced 64GB Compactflash memory card decided to take a dive off the deep end thus taking all of our beautiful imagery and memories from Mar's great show with it. Anyhow, that's enough griping from us and lesson learned. Below are some photos we salvaged from our iPhone and Minx Society, so, please take a moment and enjoy this epic night as much as we did! It seriously was amazing and we couldn't have been more stoked to support Mars and be a sponsor for this amazing event...thank you!

    One of our favorites!

    LAB ART was absolutely packed to the gills, and rightfully so, Mars work is insane!

    Hors d'oeuvres and Dj's...

    Renowned artist Gregory Siff and Mike Miller (above) in the house. They were quite stoked on our new Gallery product line, as was Omarion (below)...

    Fashion slave...

    Bringing whole new meaning to the term "Work-a-holic".

    The man of the hour himself, Mar, with good friend and art collector James Fay.

    Art Collector Drew Meyers with actress/model friend Alyssa Smith.

    Who craves love, we all crave love... I Crave Love!

    *Special thanks to Mar and LAB ART for allowing us to be a part of this illustrious where's our Homer print?... ;)

  • Leisure Market

    This past Saturday we were fortunate enough to be invited to the Leisure Market, a pop up shop celebration of sorts curated by Los Angeles record label Innovative Leisure and sponsored by Pepsi Culture Labs. Honestly, it was one of the most awesome shopping experiences we have had in a long while and felt more like a party than marketplace-which is how it always ought to be. There were tons of rad brands on hand along with a slew of dope DJ's and bands, which made for one exciting afternoon. We don't know when the next one will be but we sure hope it's soon! Thanks again Pepsi and IL for one heck of a fun afternoon!!!

    Our setup.
    Continue reading

  • HEX x Agenda Show Long Beach 2013

    This past week we were posted up at the Agenda Show in Long Beach for what was one epic time. For those of you unfamiliar, Agenda is the biggest trade show around where fashion, street, action sports and lifestyle brands from all over converge upon the Long Beach Convention Center to showcase their best and brightest products and have one good time in the process. This year, we were of course on hand again to soak up the sunshine and skinny jeans while saying hello to old friends and even making some new ones in the process. People were really stoked on our season's offerings (the Haze collection was turning heads) and by show's end, we had received enough positive feedback to go home very excited for the year to come. Check out our photo gallery below, and if you didn't get a chance to make it out this year, then no worries, hopefully this is enough of a glimpse to satiate your appetite until you do...

    The one and only Eric Haze dropping in to check on his new collection. Peeps were psyching!

    We also have an upcoming collection dropping with artist Cole Gerst, or Option G as he is more formally on the lookout...

    A common recurring theme found this year was booth art. Check out some of our favorites here... Continue reading

  • HEX goes big for Bread & Butter and Agenda NYC

    Well, it's that time of the year again. The time when we say goodbye to our loved ones and embark on the tradeshow circuit. A journey where anything can happen and getting any kind of decent sleep is a figment of one's own wildest dreams. To kick off the summer, we first skipped across the pond (Atlantic Ocean) to Berlin, Germany, for Bread & Butter. Bread & Butter, for those of you who don't know, is pretty much Europe's leading fashion-streetwear show where only the biggest, hippest and most cutting edge brands are accepted to exhibit. And, of course being in Berlin, it is one wild time! Next, we flew back home (yes, HEX has an office in New York) literally just in time to sleep off the jet-lag and gear up for Agenda. Needless to say, Agenda was a smorgasbord of good times and reuniting with old friends, having some great laughs and eating some wonderful food-for a second there we forgot we were working... So, now that the season is in full swing we hope to catch you at Agenda Long Beach, where we will of course be posting up and waiting for you to say hello.

    Berlin...if you've been then you know!

    Bread & Butter!

    Our booth...Euro style.

    New collections coming atcha! Continue reading

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