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  • From The Street To The League By: Moi Martinez

    Our good friend Moi Martinez recently got the opportunity to continue shooting SLS: Street League Skateboarding, a game changing contest series where street skaters can win some serious money. Moi is amazing at what he does and continues to progress and master his craft. He has been kind enough to share his story and some amazing shots from the first stop of SLS held right here in LA.

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    My Camera and Skateboard were all I needed to keep me off the streets. Growing up in South Central LA I had seen it all. Once I picked up a board I started seeing things from a different point view, a few years later I picked up a camera and the view changed again.

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    This year I actually had the opportunity to once again shoot Street League Skateboarding. This was all made possible by a good homie Fred Van Schie over at FVS Media. I've always been hyped about Street League, I would see these guys rip on the live web casts and be stoked on how the pros would skate these gnarly obstacles with such ease. It’s a much different vibe in person, witnessing the action happening a few feet away from you. Being able to photograph these special moments was so unreal and an experience I'll never forget.


    That day started with making sure all my lenses, cards and batteries were ready and charged in my camera gear bag. Rushing to get breakfast somewhere near the event, then rushing thru media check in. I don't know why I was rushing, I wasn't even late. I actually showed up and hour early before the practice run on purpose because I have a weird tendency to be hella early for everything.


    Once practice had started most of the guys were out cruising the course. I started pulling out my camera equipment checking my settings, taking a few test shots of some of the guys. Then, what I like to do before the event opens to the public, is walk around and scope out the arena’s nosebleed seats looking for the best spots to get a shot of the whole course.


    It’s finally game time and the camera I chose to use was a Nikon D7000. My lens of choice is a Sigma 70-200 2.8 I sometimes switch out a Tamron 28-75 2.8 but always end up switching back to my Sigma 70-200 2.8 it just handles well and captures faster, sharper images. I start off shooting some of the guys like Ryan Decenzo, Torey Pudwill & Chris Cole.

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    After the Diamond Best Trick contest I went to the Street Leauge media room to meet up with the FVS Media crew. The atmosphere was crazy, everyone was so focused and in the zone getting everything up, live and online. The Eye-Fi mobi pro made my job that day so much easier, I was able to upload photos directly from my camera to my iPhone/laptop via wifi. I pulled up my photos to show the guys from FVS media and we discussed which photos from the day would work best for different social media platforms and picked out which ones they liked the most. I trip out on how much hard work it takes for everyone to come together and run a live event like Street League. I feel so blessed to be a part of something this big and I couldn't be more thankful. Shout out to the Street League crew for the great experience, and a BIG shout out to Fred Van Schie and to HEX for supporting me since day one

  • Agenda Long Beach 2015

    This past week we were back at one of our favorite trade shows: Agenda. We had a new booth, a ton of new gear to show off and great staff to make it all happen. A lot of accounts, athletes and photographers stopped in to check out the new gear and say hello. We have a lot of big things in the works and you can get a sneak peek in some of the photos. Enjoy!


    We gave the booth a mid-century modern vibe and kept it very inviting with a huge couch in the middle for accounts to stop by and check out our brand new Spring '16 catalog. If you were not able to make the show, please contact your rep and we will get a new catalog sent your way.


    A quick look at the future. Check out some of the new fabrics and shapes before they are released next year.



    Master lens-man Van Styles stopped in to catch up and check out our new DSLR bags that will be available very soon! Is that a carry on roller duffel I see?


    We cruised outside of the convention center to check out Transworld's "Snap The Gap" Contest. Rad concept, a street gap that can be moved to different lengths. So rad to see everyone destroy this thing, when there is cash for tricks...why not! Dane Vaughn warming things up with a big kickflip.


    Brad Cromer busting out an impossible and taking home some cash.


    TJ Rogers making a switch frontside bigspin look too easy. So much style!


    Lizard King keeping things interesting with a kickflip curb clipper. He definitely got some cash for that one! Who purposely clips a landing...only Lizard.


    Dashawn Jordan steezin' out a hardflip and making some money. We didn't stay for the whole thing, but things got wild with a 14 foot kickflip and 16 foot ollie. Peep #snapthegap for the footage!


    Back in the booth our friend Guy Mariano couldn't get enough of the new gear!


    DJ Mariano dialing in his skills with a special set at the HEX booth. Follow Guy on Instagram @guymariano for some HEX giveaways these next weeks.


    The Chief himself, Jamie Thomas cruised by to hang with the crew and check out the new gear. Stoked to be working with Jamie on some upcoming projects as well! Well that's a wrap, two days went by way too fast and it was great catching up with everyone. See ya next time!

  • Fall 2015 Lookbook

    Check out the latest from HEX in our Fall 2015 Lookbook that just dropped!

    HEX Fall 2015 Lookbook

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