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News

  • Phoebe Dykstra's Change Of Heart

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    Everyone here at HEX loves creativity, individualism and expression.  That's one of the reasons we have been friends with Phoebe Dykstra since about the beginning of our brand.  She always captivated with her energy and free-spirited style.  So when she recently turned her whole world upside down by leaving her post at MTV Canada in favor of nymph-like existence on a wooded island, we were hooked and wanted to hear all about it.  We thought you might be interested as well, so here is what Phoebe had to say about her recent change of heart.  Enjoy our exclusive chat with Phoebe and try not to get too jealous!

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    HEX: How long were you with MTV Canada?

    PHOEBE: I was an on-air host with MuchMusic / MTV Canada for almost 4 years!!

    HEX: What were some of the best moments of that time of your life?

    PHOEBE: I thought at the time that the best moments were getting to spend time around celebrities, getting to be up close and personal when they performed, my new outfits everyday, getting to say that I'm that girl from TV and so forth. In actuality, looking back, the best times of that part of my life were getting to hang out with our audience members, surprising them, getting to see them super stoked and potentially getting to be a positive role model of sorts in their life. The celeb part was cool of course too, but I now know that we are all one, all humans on our journey and that everyone is special in their own special way. I think it's important for young people to remember that.

    HEX: How did you know it was time to move on?

    PHOEBE: Pretty much as soon as I fully "woke up" - when I realized that for our planet to shift to a higher level of consciousness, I needed to be living closer to nature, in spirit, doing what felt good in my heart, and living in spirit more often than filling my own ego. The internet took over TV years ago, nobody watches MTV for music videos anymore, we've got YouTube. Nobody watches MuchMusic anymore to find out "Hollywood gossip", we've got Twitter / Instagram. Ratings were dropping, the company was losing money, in turn, losing shows to be creative on. SO grateful for my incredibly interesting years on TV but, onto something new and more heart fulfilling, thank you!

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    Q: So, you now live on your own fairy island? Can you tell us a little about it?

    PHOEBE: Pretty much a fairy, elf island, yes! It's this little hippie island on the west coast of Canada, about 5 hours from Vancouver. The nature is bright, green, lush, with waterfalls. The island is on a quartz crystal so it feels like magic here, what you think about expands like crazy, gotta watch your thoughts and feelings. This island has got people from all walks of life, there are super rich people here to full-on "hippies" (I'd consider myself that word now! haha!) who are living with less, growing their own food, getting back to what's real. They say this island heals you. People come here to remember how to love themselves, remember who they are, then carry on. Some people stay here forever. I myself have been here now 1 year, I am a changed person. This is going to be my home base, but the rest of the world is calling me to adventure now!

    Q: How has the transition been for you with such a dramatic life change?

    PHOEBE: Typical Phoebe, making the big leaps! I went from a farm girl living in the country to a TV host in downtown Toronto. Quit my job in TV and moved to this tiny little hippie island on the west coast. Now i'm in the midst of packing up my life and home on the little island, packing half a backpack and boarding a plane to South East Asia for who knows how long. Transitions are wild, can be all of the emotions BUT as my good friend says, "life is about having as many awesome experiences as you can, not just one" - A great quote I've been living by! Also, be dramatic with your life changes, way more fun and interesting that way!!

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    Q: What do you enjoy most about your island paradise?

    PHOEBE: The nature! It's like nowhere I've ever been, lush, green, mossy trees, the way my cabin smells after it's just rained… ah! The people here are conscious, there are ecstatic dance and yoga classes all week, you can buy organic food straight from our friend's gardens!

    Q: Any words of wisdom to share based on your experience?

    PHOEBE: This is common sense, once you understand "the law of attraction" but it's still a nice reminder to hear that, "you don't need to know HOW, you just need to ALLOW" - I've been saying that one throughout my days. I didn't know HOW I was going to be hired as one of the very few humans that get chosen as MuchMusic VJs, I just pictured myself working there and allowed. I didn't know HOW I was going to support myself if I quit my career and moved to a hippie island BUT I knew it's what I had to do for me, so I did it! You really CAN do WHATEVER you want in your life!!! Promise!!!

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    Photos by: Elvien Photography

  • "Always Something" - Aaron De La Cruz

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    HEX recently teamed up with Minneapolis-based contemporary art space Public Functionary to bring one of our favorite artists,  Aaron De La Cruz, to the Midwest for a solo exhibition of his work. The San Francisco painter, known for his pattern-driven, maze-like creations debuted a new body of work featuring pieces on canvas and paper, 3D works made of wood and mirror and an exclusive line of limited-edition wallpapers. During his week in Minneapolis, Aaron managed to paint a mural, visit notable local landmarks and celebrate his exhibit with hundreds of Twin Cities art lovers. Documentation of the installation of the Aaron De La Cruz: Always Something exhibit was provided by the gallery, and even included a few cameos by HEX products, which Aaron rocked on his trip to Minneapolis!

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    That's one great looking backpack

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    To keep the work safer during transit from San Fran to MPLS, canvases and works on paper were shipped unframed and un-stretched. Throughout the week Public Functionary's staff worked up to 17 hour days preparing the gallery, stretching huge pieces and meticulously framing, while Aaron created a large-scale mural and put finishing touches on other pieces.

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    Aaron doing work

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    Tools Of The Trade

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    The "Always Something" exhibit was a large-scale production that saw the artist's signature patterns and stark color palettes displayed floor to ceiling (quite literally) in the 2200 sq foot art gallery space. In collaboration with Public Functionary and Area Environments, Aaron has created a limited-edition line of wallpapers that are currently on view in the gallery and will be available for purchase in early 2016 under the PFxAE Exhibition Collection.

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    Opening Night

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    Another Next-Level Piece From Aaron

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    The Place Was Packed

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    Although the winter season in Minneapolis was quickly approaching, Aaron managed to get out and see a number of beautiful outdoor sights in the Twin Cities. The history of Gold Medal Flour and the Minnesota mill industry is still celebrated on the banks of the Mississippi River, where old factory ruins have been transformed into a museum and historical landmark, just adjacent to the historic Stone Arch Bridge and the world-renowned Guthrie Theater (Fun Fact: Minneapolis is second only to NYC for the city with the most theater seats per capita).

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    Minnesota's Native American heritage is honored at Minnehaha Falls and neighboring Lake Hiawatha, inspired by the tragic story of the hero Hiawatha who fell in love with Minnehaha, a woman who later dies during a severe winter.

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    So, in the end we really enjoyed working with Aaron and Public Functionary on this project.  The show was great, the art was amazing (as usual from Aaron), and the scenery wasn't too shabby either.

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  • From The Street To The League By: Moi Martinez

    Our good friend Moi Martinez recently got the opportunity to continue shooting SLS: Street League Skateboarding, a game changing contest series where street skaters can win some serious money. Moi is amazing at what he does and continues to progress and master his craft. He has been kind enough to share his story and some amazing shots from the first stop of SLS held right here in LA.

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    My Camera and Skateboard were all I needed to keep me off the streets. Growing up in South Central LA I had seen it all. Once I picked up a board I started seeing things from a different point view, a few years later I picked up a camera and the view changed again.

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    This year I actually had the opportunity to once again shoot Street League Skateboarding. This was all made possible by a good homie Fred Van Schie over at FVS Media. I've always been hyped about Street League, I would see these guys rip on the live web casts and be stoked on how the pros would skate these gnarly obstacles with such ease. It’s a much different vibe in person, witnessing the action happening a few feet away from you. Being able to photograph these special moments was so unreal and an experience I'll never forget.

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    That day started with making sure all my lenses, cards and batteries were ready and charged in my camera gear bag. Rushing to get breakfast somewhere near the event, then rushing thru media check in. I don't know why I was rushing, I wasn't even late. I actually showed up and hour early before the practice run on purpose because I have a weird tendency to be hella early for everything.

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    Once practice had started most of the guys were out cruising the course. I started pulling out my camera equipment checking my settings, taking a few test shots of some of the guys. Then, what I like to do before the event opens to the public, is walk around and scope out the arena’s nosebleed seats looking for the best spots to get a shot of the whole course.

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    It’s finally game time and the camera I chose to use was a Nikon D7000. My lens of choice is a Sigma 70-200 2.8 I sometimes switch out a Tamron 28-75 2.8 but always end up switching back to my Sigma 70-200 2.8 it just handles well and captures faster, sharper images. I start off shooting some of the guys like Ryan Decenzo, Torey Pudwill & Chris Cole.

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    After the Diamond Best Trick contest I went to the Street Leauge media room to meet up with the FVS Media crew. The atmosphere was crazy, everyone was so focused and in the zone getting everything up, live and online. The Eye-Fi mobi pro made my job that day so much easier, I was able to upload photos directly from my camera to my iPhone/laptop via wifi. I pulled up my photos to show the guys from FVS media and we discussed which photos from the day would work best for different social media platforms and picked out which ones they liked the most. I trip out on how much hard work it takes for everyone to come together and run a live event like Street League. I feel so blessed to be a part of something this big and I couldn't be more thankful. Shout out to the Street League crew for the great experience, and a BIG shout out to Fred Van Schie and to HEX for supporting me since day one

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