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If you are (somehow) not familiar with Coachella it is a music festival that happens a few miles outside of Palm Springs CA. The festival brings people from all the over the world together for two weekends in the desert and features only the biggest and best musical acts known. So, once we decided that we just had to be out there for Weekend 1 we also knew that it would be a great time to simultaneously introduce #TheHEXList in a different type of way than things we have done in the past. During this first weekend some of the best parties you will ever attend in your life are happening, most of them at the same time while others in places that you could never imagine. So, it's only fitting that we share a small sampling of the chaotic craziness that is Coachella and some of our experiences this go-around.

We decided that our base camp for the trip should be The Sagauro Hotel. We checked in Friday afternoon and started setting up the private VIP gifting suite for Saturday.

The view off our quaint little balcony.

Overkill? As you can see above marketing manager Mr. Carl was well prepared to snap photos documenting all weekend long with his arsenal of various digital, 35mm and Polaroid cameras. Honestly though, he was also doing some last minute R&D for our new Gear Bag which is just starting to roll out now. His main job was keeping control over Neran and TK as you will come to see...

After setting up the suite it was time to hit the first party of the weekend. The good folks at Hennessy teamed up with Details Magazine and took over a private residence to host one hell of a shindig...oh, ya, and this guy named Nas was performing as well!

Nas, the man, myth and legend himself...talk about relevancy...what a show.

Dev rocked and opened up the evening. Her spunky demeanor thoroughly impressed us.

With all the Henny being drank what better way to soak it all up then with some FatBurger?

Yes those are teepees, and yes we were still at the Hennessy party...when you’re in the desert tepees are acceptable for meeting up with your friends and collecting your thoughts or figuring out which party to hit up next...obviously, we were always looking for the next party...duh. Thankfully for our friends Jesse and Ian over at DUB Frequency we didn't have to think too hard and with a quick text we were out and on to the next spot...the WILDFOX party. Continue reading →

As many of you know and we're sure are anticipating Coachella is literally right around the corner...so close you can almost touch it...right within your grasp...yet seemingly far enough away that you can't physically squeeze it yet...no worries-just a few more days and we will be right there with you! However, what we're doing this year is being kept somewhat under wraps and hidden deep within the Coachella party boat chastity belt, so, you're just gonna have to keep close tabs on us if you really wanna come and party. That's just about all the info we can divulge at the present moment but be sure to closely monitor us (@ShopHex) on Instagram, Twitter and Facebook and you just very well could get invited to the secret spot of the year...peace!

As many of you know or have heard by now we also teamed up with our friends at Fool's Gold Records this year to throw one dope party on Saturday-the last official "go big or go home" night of SXSW...and boy was it a banger! Held a little bit out of the hustle and bustle of the city and a couple miles inland at The Annex (right next to Emo's) this party was no joke and the fans came ready to rock. Hours before the doors even opened the line was literally stretching across the building so I'm sure you can imagine what it was like inside once the party actually kicked off with fans possessing that much dedication. A video will be on the way from the homies at Fool's Gold shortly, but in the meantime please enjoy some of the photos we shot...and yes...we used film for a solid portion of these...bringing it back baby, bringing it back. We hope you enjoy and look out for us at Coachella as that's the next stop on our party circuit...

No party is complete without Mr. Goldbar...wait until you see the video!

A-Trak just quite be the most possibly loved DJ ever.

Danny Brown backstage on his birthday after putting on a solid performance.

The crowd/fans at this event were of a whole 'nother level-so dope to see.

Flosstradamus killed it as always.

The crew.

Free stuff anybody?

The crowd was psyching.

Mr. Fool's Gold himself...A-trak. Continue reading →

When we have contests...you, our loyal fans win! And, as many of you know yesterday was April Fool's Day so this year we decided to get in on the action and take one of our most favorite devices from yester-year, the Apple Newton, make a bag for it and then proceed to promote it as if it were one of our latest and greatest products for one of the latest and greatest gadgets. Some of you may have caught on right away, however, either way even if you did not many of you got right in on the fun with us and not only helped spread the word but also participated in our #HEXnewton social media contest where you had the chance to win the Newton and bag we made for it in their own right. So, thank you all very much!

Speaking of the Instagram contest after much deliberation and combing over many entries we have decided that the Apple Newton and HEX Cross Body bag will be going to live with @kolbydukes who has been chosen as our grand prize winner!!! Congratulations, enjoy your Newton and new HEX bag and thank you for your dedication!

There were literally so many great entries so if you did not win this time please do not be discouraged and continue to interact with us and definitely stay tuned for future contests. Also, we would like to send a huge HEX shout out to our 3 runner-ups whom will all undoubtedly be receiving a $100 shopping spree on our website...so...congrats @davisremmel, @jack_wilson and @jodamiller and thank you for your wonderful entries!

New Carryall Delivers Fresh Take on Cases for the Classic PDA

Oxnard, Calif. (April 1, 2013) – HEX, award-winning fashion brand of carryalls, wallets and cases, today announced the debut of a limited edition Cross Body bag for Apple Newton, Apple’s original tablet model that has blazed the trail of PDA innovation since 1993. The Cross Body is thoughtfully designed for portable access to the Newton’s essential features, including writing notes, drawing shapes, and faxing and beaming documents. The bag’s adjustable shoulder straps and ultra-slim, compact silhouette make toting your Apple Newton as seamless and stylish as the device’s functionality itself. To see the new bag in action, check out this video.

Engineered for versatility, the HEX Cross Body for Apple Newton ($39.95) comes in a black woven blend fabric accentuated by refined features including genuine leather zipper pulls and cotton, surplus grade web straps. The water-resistant fabric exterior of the case protects the Newton from the elements – and accidents – of everyday life and incorporates a front pocket perfectly sized for storing accessories, including the fax modem or extra AA batteries. Additionally, the interior is padded and micro fleece-lined with a HEX’s signature custom logo print, offering complete protection from rough bangs or drops.

“HEX is all about design that reflects innovation and classic style, and the Apple Newton has been a shining example of these principles for the last two decades,” said Dan Maravilla, co-founder, HEX. “This new cross body bag gives our tech savvy consumers a way to carry this legendary PDA with understated fashion and protection while still accessing the tablets essential features like its stylus pen and fax modem.”

In recognition of the bags nationwide availability, which happens to coincide with April Fool’s Day, HEX is hosting a contest for tech lovers to enter-to-win one of three gift packages which includes a Cross Body bag and an Apple Newton with fax modem. To participate, entrants must follow @ShopHEX on Instagram and post a photo of themselves with their favorite tech device. All posts must include the hashtag #HEXnewton. Additionally, three runners up will each win $100 to shop on ShopHEX.com.

For more information on the Cross Body Bag for Apple Newton or HEX’s complete collection of award- winning accessories, visit www.shophex.com, or follow us on Facebook and Twitter.

About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it.  With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We’re here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.

As many of you know by now or have seen if you've been keeping up with our social media networks we had quite the time down in Austin this year for SXSW. With literally something happening every second over there, as a company it's not always the easiest thing to determine who, how, and where you want to party with...however, this year, our decision making process was actually quite easy. When our good friends at Innovative Leisure Records came to us with an opportunity to sponsor their showcase we knew that it would just be absolutely silly to pass it up. With a label chalk full of rising stars and a beautiful mixture of sound that spans all spectrums, we're claiming IL as the next greatest Indie label to rise up out of Los Angeles. So, as they say, the rest is history and we teamed up for what was one hell of a party! We hope you enjoy our photos with the video below, and if you weren't fortunate enough to make it out this year then hopefully you will the next, as we will undoubtedly be continuing to work with IL and throw great parties in the process...

*We wanted to go for a little bit of a different look this year and instead of shooting all digital we took it back to the roots and shot a bunch of 35mm and old Polaroid film when possible. So, in case you were wondering, yes these were cross processed and we shot 100 series Polaroid film stock. Enjoy!

The back of the Allah Las van at SXSW. Probably a dead body or two in there as well!

The one and only Hanni El Khatib...probably the highlight of our SXSW!

Phil from the Tijuana Panthers.

Superhumanoids rocked the house.

When old film expires and goes bad...Hanni caught mid set. Continue reading →