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  • HEX Releases Option-G Collection With Artist Cole Gerst

    Modernist Take On Classic Pattern Is Graphically Stunning

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    Oxnard, Calif. (March 11 2014)—HEX, award-winning fashion tech accessory brand, today announced the release of its collaboration with artist, designer and illustrator Cole Gerst, of Option-G Visual Communications. The 9-piece collection of bags, phone cases, and tablet covers is printed in Cole’s custom artwork for the project. The HEX x Option-G collection features several new silhouettes including folios for the iPad Air and iPad Mini as well as a Weekender Travel Bag and tablet envelopes, in addition to best sellers like HEX’s Laptop Tote, Origin Backpack, and Icon and Focus Cases for iPhone 5/5s.

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    The Weekender is especially noteworthy as it features a roomy main compartment for plenty of clothing. However, the front of the bag contains two pockets: one fleece-lined and padded for tablets and e-readers, and the other contains an organizer and room for phone, chargers, or accessories. The rear-side of the bag boast a large padded exterior access pocket for laptops of various sizes. This combination of features truly provides thoughtful device storage and protection while still maintaining a slim profile and plenty of space for whatever your travels dictate. A removable shoulder strap in also included.

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    The concept was a traditional toile pulled into HEX’s world of music, art, design, and architecture. The result was “take your pleasure seriously”. A daydream of leaving life in the city and escaping to the cabin in the woods….relaxing, listening to music and contemplating mystical creatures, geometry and architecture.

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    “The collaboration with Cole is exactly where we want to be,” says Trent Valladares, Co-Founder. “We love modernism and combining this with an original commission from an artist of Cole’s caliber is a dream come true.”

    “I love HEX’s aesthetic and they have a quality product.” says designer Cole Gerst, “I always get asked where I got my HEX backpack or iPhone case. I was thrilled when they asked me to collaborate on a series of products with them. They had the concept to make a toile pattern but with a modern twist. I loved the idea of putting my take on the classic pattern. I grew up watching my father, who is an interior designer, comb through fabric swatches and wallpaper patterns daily. I wanted to use the opportunity to tell a story with it, and the result is what you see.”

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    Featuring a durable, water resistant, heavy premium coated canvas combined with contrasting trims and HEX’s signature surplus grade cotton web strapping and interior micro fleece lined pockets for ultimate device protection, the Option-G collection boasts both refined retrospection as well as cutting modern direction. Prices range from $39.95 to $139.95 and bring style to spare without sacrificing HEX’s reputation for slim form factors and maximum gadget protection. The products come in a timeless off white background with black print coloration.

    The Option-G Collection was Facilitated by MAS creative and is available now for purchase at www.shophex.com and other select high-end retailers near you. For more information on the collection and HEX’s extensive line of techcessories, visit shophex.com, or follow them on Facebook, Twitter and Instagram.

    About HEX
    Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will provide top-quality storage for all of your tech devices without inflicting any damage on your style. We’re here to serve… More information on HEX can be found on FacebookTwitter and Instagram.

    About Cole Gerst
    Cole Gerst is an award winning art director, graphic designer, illustrator & painter. After stints as the art director for two record labels, art directing and designing album packaging and ad campaigns for some of the world's most influential musicians, Gerst became the first in-house art director for the House of Blues corporation. Here he established a full service art department and created company wide brand guidelines overseeing a nationwide group of designers. In 2002 Gerst left House of Blues to create Option-G visual communication. For the last 12 years Option-G has been continuously growing and gaining notoriety with its design and illustration style. It has been highly influential and accredited for helping foster the resurgence of the "gig" poster, designing posters for such bands as the Shins, Beck, Modest Mouse, Bright Eyes & Interpol. He has won multiple awards for design from Communication Arts, Print and How Magazine.

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    Option-G has recently been creating & directing original animated, mobile and flash content for clients such as Sundance Channel, Mazda, Toyota & Nickelodeon. Option-G won the Sundance Channel “Greenimation” award for the "Yung Yeti" cartoon series and was nominated for a Streamy Award for their Good Magazine "Inventions" animated work. More information on Cole can be found on www.option-g.com, Facebook, Twitter, and Instagram.

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  • Eddie Donaldson Brings LAB ART to Palm Springs

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    As you know, we are big art fans at HEX.  We had the opportunity to have a private showing of the new LAB ART show in Palm Springs over the weekend.  Eddie Donaldson did another great job at curating an extensive collection including art from Alec Monopoly, Kai Aspire, Skyler Grey, Louis XXX, and MAR, to name a few.

    Eddie's idea is to bring some of the young and relevant street artists out and introduce them to the Palm Springs market most known for its connection to the Mid-Century Modern genre.

    The show was held at Gallery 446 on Indian Canyon Drive.

    Judge for yourself from the pics below from our private viewing what you think....and what you would like to take home.  The show runs through March 22, so take that gorgeous drive through the desert and check it out.

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  • Back To The Future... The Birth Of The Hex Bus

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    It seems like another lifetime, the life of a full-time musician.  But that’s what I was blessed enough to do “back in the day” – and by that I mean the Nineties.  Los Angeles and the Sunset Strip were my home away from home.  Dan and I were co-conspirators of our musical journey much like we are co-founders here at HEX.  We mixed genres and styles and refined our craft until we held our own and produced some pretty progressive stuff, in my opinion.

    We always enjoyed the visual arts as well.  We drew and painted on just about everything.  We plastered concert flyers, carrying our photocopied artistry all over Melrose Boulevard.  We built art installations on an epic scale and would turn the various concert venues into temporary visual exhibitions to set the proper stage for the music.  I also had a couple jobs – and I use the term loosely – booking bands for gigs around the LA club scene, and rubbed elbows with A&R reps from the major labels, when that actually seemed to matter.

    It’s funny how much all of that has been so familiar as we traverse the contemporary landscape of brand building.  It’s so much the same.  If it’s done well, it must be real and organic.  You have to believe in your vision, or product, as it were.  You have to be excited.  You have to truly enjoy the creative process in all of its non-glamorous glory.  You write, design, edit and revise at all hours – any hour where the feeling is pure.  All of you who are creative-types know the feeling I’m talking about; when you feel your pulse quicken because you know you are on to something.

    Well, it seems I have found another unifying link between my past life and my present one.  Our preferred method of transportation in my gigging days was our trusty VW bus.  Of course we painted it completely by hand, of course it had a stereo powered by an entirely too-massive amp, and of course it announced our arrival into whatever neighborhood we chose with appropriate style.  There is just no substitute for that kind of basic, boots-on-the-ground marketing.  These days you can find the HEX crew charging in a similar, although radically more cherry, ride.  We’ve just logo’d up a nicely restored 1963 VW Splitty, with vintage wood interior, as a rolling pop-up shop on wheels.  This time the bus has a starter that works, a cleaner paint job (in L380 Turquoise), and timeless design cues that the buses of the 1970’s apparently grew out of.  But the effect is the same – heads turn, conversations are started, and connections are made.

    The Original Bus Complete With Hand Painted Exterior
    The Original Bus Complete With Hand Painted Exterior

    Version 2.0 - The HEX Bus
    Version 2.0 - The HEX Bus

    Our bus, version 2.0, is a fully functional retail experience.  But it won’t be chained down to some strip mall somewhere, it will move with the moment.  Every time I look at it I am reminded of where I come from, and where I am going.  I am reminded that if you want to have a brand that resonates, you have to be out where your message can be heard by real people.  So, we look forward to seeing all you real people in the flesh, out on the road, shaking hands and kissing babies wherever the journey takes us.

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    Inside The Rear Hatch

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    The Original Bus - Front View

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  • #TheHEXList Coachella Adventure

    If you are (somehow) not familiar with Coachella it is a music festival that happens a few miles outside of Palm Springs CA. The festival brings people from all the over the world together for two weekends in the desert and features only the biggest and best musical acts known. So, once we decided that we just had to be out there for Weekend 1 we also knew that it would be a great time to simultaneously introduce #TheHEXList in a different type of way than things we have done in the past. During this first weekend some of the best parties you will ever attend in your life are happening, most of them at the same time while others in places that you could never imagine. So, it's only fitting that we share a small sampling of the chaotic craziness that is Coachella and some of our experiences this go-around.

    We decided that our base camp for the trip should be The Sagauro Hotel. We checked in Friday afternoon and started setting up the private VIP gifting suite for Saturday.


    The view off our quaint little balcony.


    Overkill? As you can see above marketing manager Mr. Carl was well prepared to snap photos documenting all weekend long with his arsenal of various digital, 35mm and Polaroid cameras. Honestly though, he was also doing some last minute R&D for our new Gear Bag which is just starting to roll out now. His main job was keeping control over Neran and TK as you will come to see...

    After setting up the suite it was time to hit the first party of the weekend. The good folks at Hennessy teamed up with Details Magazine and took over a private residence to host one hell of a shindig...oh, ya, and this guy named Nas was performing as well!


    Nas, the man, myth and legend himself...talk about relevancy...what a show.


    Dev rocked and opened up the evening. Her spunky demeanor thoroughly impressed us.

    With all the Henny being drank what better way to soak it all up then with some FatBurger?

    Yes those are teepees, and yes we were still at the Hennessy party...when you’re in the desert tepees are acceptable for meeting up with your friends and collecting your thoughts or figuring out which party to hit up next...obviously, we were always looking for the next party...duh. Thankfully for our friends Jesse and Ian over at DUB Frequency we didn't have to think too hard and with a quick text we were out and on to the next spot...the WILDFOX party. Continue reading

  • Somewhere in the desert...HEX at Coachella 2013!

    As many of you know and we're sure are anticipating Coachella is literally right around the corner...so close you can almost touch it...right within your grasp...yet seemingly far enough away that you can't physically squeeze it yet...no worries-just a few more days and we will be right there with you! However, what we're doing this year is being kept somewhat under wraps and hidden deep within the Coachella party boat chastity belt, so, you're just gonna have to keep close tabs on us if you really wanna come and party. That's just about all the info we can divulge at the present moment but be sure to closely monitor us (@ShopHex) on Instagram, Twitter and Facebook and you just very well could get invited to the secret spot of the year...peace!

  • HEX x Fool's Gold Records SXSW Austin Extravaganza

    As many of you know or have heard by now we also teamed up with our friends at Fool's Gold Records this year to throw one dope party on Saturday-the last official "go big or go home" night of SXSW...and boy was it a banger! Held a little bit out of the hustle and bustle of the city and a couple miles inland at The Annex (right next to Emo's) this party was no joke and the fans came ready to rock. Hours before the doors even opened the line was literally stretching across the building so I'm sure you can imagine what it was like inside once the party actually kicked off with fans possessing that much dedication. A video will be on the way from the homies at Fool's Gold shortly, but in the meantime please enjoy some of the photos we shot...and yes...we used film for a solid portion of these...bringing it back baby, bringing it back. We hope you enjoy and look out for us at Coachella as that's the next stop on our party circuit...

    No party is complete without Mr. Goldbar...wait until you see the video!

    A-Trak just quite be the most possibly loved DJ ever.

    Danny Brown backstage on his birthday after putting on a solid performance.

    The crowd/fans at this event were of a whole 'nother level-so dope to see.

    Flosstradamus killed it as always.

    The crew.

    Free stuff anybody?

    The crowd was psyching.

    Mr. Fool's Gold himself...A-trak. Continue reading

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