We have wanted to open our own retail store for quite a while now... and we just did it!
For our first store, it only made sense to locate it in Los Angeles. After researching several neighborhoods, we decided we wanted to be a part of the revival of Broadway in LA’s historic core. Broadway has the history, energy and vibe we were looking for – we just needed to find the right space.
One thing Broadway noticeably boasts is a very high concentration of vintage theaters. As the true center of downtown during the rise of the motion picture industry, the twelve theaters built along along this six-block stretch of Broadway still remain, and are the only concentration of old movie houses left in the United States. This also makes Broadway the first and largest theater district recognized on the National Register Of Historic Places. Given our roots in music and the arts, we quickly knew that we would love to hang our shingle at one of these theaters, if at all possible.
That opportunity arose at the Tower Theater on Broadway and 8th Street, and we ran with it. The Tower Theater was built in 1927 and designed by S. Charles Lee in the Renaissance Revival style. The theater opened with the silent picture The Gingham Girls, starring Lois Wilson and George K. Arthur. The Tower is notable for being the first theater in Los Angeles to be wired for sound to play talking pictures. It was the location of LA premier of the ground-breaking talking picture The Jazz Singer, starring Al Jolson, in which he introduced the famous phrase, “You ain’t seen nothin’ yet” into the American lexicon.
The theater has served in many capacities over the years and has made notable appearances in many films including The Omega Man, The Mambo Kings, The Last Action Hero, Fight Club, Coyote Ugly, Mulholland Drive, The Prestige, and Transformers to name a few.
Now HEX can be added to the illustrious history of the Tower Theater! We want to carry on the rich tradition of this beautiful building as we bring it with us into this new phase of our brand story. Typically HEX, we kept the design clean and minimal. We added warmth through wood and vintage inspired lighting and incorporated elements of steel, concrete, and mid-century design through our mix of appointments and fixtures. There is even a patch of the old terrazzo flooring visible near the front window, which we kept as a reminder of our link to the building’s history.
So come down and check us out the next time you are in Los Angeles. We think you will enjoy what we have put together as well as being able to visit some of our Broadway neighbors including The Ace Hotel, Acne Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, Oak, Umami Burger – and soon Cos, Han Kjobenhavn, and Mykita will open up shop as well. It’s a great time to be involved in the next chapter of LA’s downtown historic core. See you soon!