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  • New Beginnings: HEX Opens On Broadway In DTLA


    We have wanted to open our own retail store for quite a while now... and we just did it!

    For our first store, it only made sense to locate it in Los Angeles.  After researching several neighborhoods, we decided we wanted to be a part of the revival of Broadway in LA’s historic core.  Broadway has the history, energy and vibe we were looking for – we just needed to find the right space.


    One thing Broadway noticeably boasts is a very high concentration of vintage theaters.  As the true center of downtown during the rise of the motion picture industry, the twelve theaters built along along this six-block stretch of Broadway still remain, and are the only concentration of old movie houses left in the United States.  This also makes Broadway the first and largest theater district recognized on the National Register Of Historic Places.  Given our roots in music and the arts, we quickly knew that we would love to hang our shingle at one of these theaters, if at all possible.

    That opportunity arose at the Tower Theater on Broadway and 8th Street, and we ran with it.  The Tower Theater was built in 1927 and designed by S. Charles Lee in the Renaissance Revival style.  The theater opened with the silent picture The Gingham Girls, starring Lois Wilson and George K. Arthur.  The Tower is notable for being the first theater in Los Angeles to be wired for sound to play talking pictures.  It was the location of LA premier of the ground-breaking talking picture The Jazz Singer, starring Al Jolson, in which he introduced the famous phrase, “You ain’t seen nothin’ yet” into the American lexicon.
    The theater has served in many capacities over the years and has made notable appearances in many films including The Omega Man, The Mambo Kings, The Last Action Hero, Fight Club, Coyote Ugly, Mulholland Drive, The Prestige, and Transformers to name a few.

    Now HEX can be added to the illustrious history of the Tower Theater!  We want to carry on the rich tradition of this beautiful building as we bring it with us into this new phase of our brand story.  Typically HEX, we kept the design clean and minimal.  We added warmth through wood and vintage inspired lighting and incorporated elements of steel, concrete, and mid-century design through our mix of appointments and fixtures.  There is even a patch of the old terrazzo flooring visible near the front window, which we kept as a reminder of our link to the building’s history.


    So come down and check us out the next time you are in Los Angeles.  We think you will enjoy what we have put together as well as being able to visit some of our Broadway neighbors including The Ace Hotel, Acne Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, Oak, Umami Burger – and soon Cos, Han Kjobenhavn, and Mykita will open up shop as well.  It’s a great time to be involved in the next chapter of LA’s downtown historic core.  See you soon!





  • HEX At The Agenda Show in Long Beach

    Well folks, it's that time of the year again...Tradeshow season...and, boy, have we kicked this one off with a bang!!! Last Wednesday was the first day of Agenda and our booth was going off! Literally on the first day we don't think we ever had the chance to sit down. Especially with our new "Replace Yo Case" going down, where we offered individuals the chance to come swap out their old iPhone case with a brand new one courtesy of us...peeps were all over the place and it was a madhouse!

    Our booth and "Replace yo Case" in full effect!

    In the end, I believe we gave out over 150 brand new cases and wallets to many stoked individuals. After the show ended our night was just beginning, and we ventured out of the hotel to go check out our friend Hanni El Khatib play on the deck of the Queen Mary and then made it back just in time to catch DJ Quik's set at Seville. Just now are we finally catching up on all of the sleep we missed. Anyhow, check the action below and if you will be at Project in Vegas then you must swing by our booth as "Replace Yo Case" will be going down again in true HEX fashion.

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  • "59th & HEX" goes off with a bang

    Last Saturday we took over a section of the downtown NYC Bloomingdale's location for "59th & HEX", an exclusive Pop Up Shop on the main floor, at the Lexington entrance. Needless to say the shoppers were stunned as we brought in a DJ and displayed our products in true-to-form HEX fashion, and at the end of the day we were pretty much wiped out so that says a lot. We want to send a big thank you to Bloomingdale's for letting us turn their floor into a party and to DJ Oskar Mann who kindly supplied the beats!
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