Selfie in style! We're proud to announce that Brooklyn's own indie powerhouse Fool's Gold Records has teamed up with us for a limited-edition collection of iPhone 5 cases. Based off our best selling Solo iPhone Wallet (a custom molded iPhone 5 shell with integrated card slots and camera hole), this slim, protective case comes wrapped in genuine leather embossed with a unique all-over print design based on the bespoke wallpaper from Fool's Gold's Williamsburg storefront.

Through this partnership, Fool's Gold is ushering in the latest chapter in their long history of limited-edition quality brand collaborations, which have included everything from custom AIAIAI headphones and Serato DJ controllers to apparel collections with Black Scale and a leather jacket with Members Only; and, we couldn't be more excited to have been able to create something truly original together.

These FG x HEX iPhone cases are sure to follow that same sought-after, sold-out tradition, so get yours now (in two unique, glossy black and gold colorways) from the Fool's Gold and HEX webstores, the Fool's Gold physical store on 536 Metropolitan Ave in Brooklyn, and at select retailers worldwide!

Buy it from HEX now!

Buy it from Fool's Gold now!

These won't last long.....

If you are (somehow) not familiar with Coachella it is a music festival that happens a few miles outside of Palm Springs CA. The festival brings people from all the over the world together for two weekends in the desert and features only the biggest and best musical acts known. So, once we decided that we just had to be out there for Weekend 1 we also knew that it would be a great time to simultaneously introduce #TheHEXList in a different type of way than things we have done in the past. During this first weekend some of the best parties you will ever attend in your life are happening, most of them at the same time while others in places that you could never imagine. So, it's only fitting that we share a small sampling of the chaotic craziness that is Coachella and some of our experiences this go-around.

We decided that our base camp for the trip should be The Sagauro Hotel. We checked in Friday afternoon and started setting up the private VIP gifting suite for Saturday.

The view off our quaint little balcony.

Overkill? As you can see above marketing manager Mr. Carl was well prepared to snap photos documenting all weekend long with his arsenal of various digital, 35mm and Polaroid cameras. Honestly though, he was also doing some last minute R&D for our new Gear Bag which is just starting to roll out now. His main job was keeping control over Neran and TK as you will come to see...

After setting up the suite it was time to hit the first party of the weekend. The good folks at Hennessy teamed up with Details Magazine and took over a private residence to host one hell of a shindig...oh, ya, and this guy named Nas was performing as well!

Nas, the man, myth and legend himself...talk about relevancy...what a show.

Dev rocked and opened up the evening. Her spunky demeanor thoroughly impressed us.

With all the Henny being drank what better way to soak it all up then with some FatBurger?

Yes those are teepees, and yes we were still at the Hennessy party...when you’re in the desert tepees are acceptable for meeting up with your friends and collecting your thoughts or figuring out which party to hit up next...obviously, we were always looking for the next party...duh. Thankfully for our friends Jesse and Ian over at DUB Frequency we didn't have to think too hard and with a quick text we were out and on to the next spot...the WILDFOX party.

Right when we rolled up to the WildFox house the police were trying to kill everyone’s vibe by shutting down the party...but you know that didn’t happen and we schmoozled our way in there...can't keep a good crew down-or out apparently. (Note to event companies: think twice about renting this property in the future as the owners are gnarly psychos and we're pretty sure swingers too...don't ask)

The Wildfox party was held at another amazing private compound with dope music, great scenery nestled against the mountains and amazing people. But, sooner rather than later it was sadly time to hit the sack and prepare for crazy Saturday.
*(Ed Note) You have to remember that while being down in Palm Springs it’s marathon and not a race, so pacing yourself is key and trust us, you don't wanna be "that guy"!

WAKE UP WAKE UP! Yup, this is what we awoke to Saturday morning at The Saguaro. Our good friends again from DUB Frequency were throwing the RHONDA party at the hotel and it was cracking, EARLY! (FREEWAY VOICE)

Classixx on the cuts.

Our boy TK Nguyen is a straight up animal! Steady mobbing around the pool party all day long in a hotel bathrobe with HEX Axis phone case in hand, ya he was pretty much equipped for anything. Thanks for the great memories bud!

Then the time finally came for us to get the gifting started!

Two of the first people we ran into were Jenilee Reyes (Singer/song writer) and Kristen Brockman (TV HOST) who were both super stoked to come up and relax for a bit.

A common question all weekend I kept hearing was “Where is Neran”? Well, maybe you should have asked Mr. Brainwash here as it seems like those two had quite the time at Rhonda...

Our boy Woo aka D BLOCK from Crooks and Castles stopped by to chill and grab a few things for the boys back in LA. Salute to the Crooks fam and we look forward to linking up in the near future.

The gifting suite was really starting to pop off as DJ Rick Rude swung by after his set and scooped up a Tote to hold his laptop and records for the remainder of the weekend.

Gifting madness....

Above: Assal (DJ/singer) and Mirtha Michelle (Actress) came in to pick up some new phone cases for their iPhones, as well as the open mini bar.

Actor Peter Adrian in the house...or room actually.

It was awesome to see Amber Saylor and friends stop by for some new gear and phone cases. They were especially smitten with the Tote bag.

Julia Saori and the Vaper Revolution crew even took some time off from their hectic activities to come kick it with us making for some solid laughs in the process.

Julian Edwards (JL NIGHTS / BET) and IBN Jasper (G.O.O.D MUSIC / DONDA) also came by to grab some HEX gear and get educated on the new product line and brand itself. It's safe to say they're both now fans...and homies!

HEX on display on display....

All in all, we had a wonderful time seeing old faces and meeting many new ones in our pop-up gifting suite. But, as every good thing has to inevitably come to an end soon enough it was time to clean up and get ready for the best party known to man which happens annually every Coachella weekend...THE NEON CARNIVAL!!!

The Neon Carnival is thrown by one of the best party promotion groups out there, BoltHouse Productions. Basically, think of a carnival in your city but with open bars and the best DJ's dropping beats well into the early morning sun.

Everyone inside the Neon Carnival was dancing all night long!

Our new friends Kristen Brockman, Jenilee Reyes, and Charlene enjoying a ferris wheel ride.

Our homey from The Hundreds, Rob Heppler, finally found Neran only this time he was somehow with the one and only Russell Simmons. Weird and awesome things happen at the Carnival we tell you...

Thanks again to Bolthouse Productions for having us at the Neon Carnival, we will definitely be seeing you guys again next year for the 5-year anniversary!

The (Sunday) morning after...well, let's just say that once everybody brushed their teeth with champagne we were off again and ready to hit the Chevy Volt x Bagettle Beach club party on our way out of town.

The guys at Nightvision Entertainment did a great job with the Chevy Volt party and let us just tell you, walking on that floating bridge with a hangover was not particularly fun...although don't worry...we'll surely conquer that thing next year...call it a goal-something to work towards.

Lastly, before we slowly made our way back to the car and 60mph winds awaiting us on the highway we just had to hit the zip line that stretched across the pond. Wow, what a way to close out Coachella!!! Anybody up for this weekend......

*We want to give a massive HEX shout out to everybody we saw, befriended and chilled with in the desert and we look forward to more adventures soon together in the near future. Also, before we forget, we gotta give a very special thanks to our man TK Nguyen and Rob Heppler for allowing us to use some of their wonderful photography. See you next year.....

Photographers, Videographers and DJ's all around rejoice...In true HEX fashion we are proud to present to you the newest addition of our growing family...the Gear Bag! Standing roughly 18" tall and chock-full of exterior pockets and interior compartments to house just about anything your little heart desires, the Gear Bag was truly made with the young creative professional in mind. On the outside, this waxed charcoal canvas wonder has five general storage compartments for easy access to pretty much everything ranging from cables, film, chargers and adapters to a separate fleece lined iPad/tablet pocket to keep only your most beloved tech gadgets safe and secure as can be.

Not to mention the airport security (TSA compliant) ready 180 degree flat folding laptop compartment (shown above) with a business organizer that can hold up to a 15" MacBook Pro and effortlessly get you through that dreaded security line in a jiffy-just lay it flat on the conveyor belt and go, with no need to break out a plastic bin and struggle. However, the main attraction and true functionality lies within where one can find a large luggage compartment complete with removable modular padded gear liner that can be customized to fit a myriad of camera, photo, video and DJ gear with the option to rip it all out and use as one massive baggage chamber if that's more your style.

Interior storage compartment shown with padded dividers in place holding SLR camera gear and miscellaneous equipment.

So, whether you shoot Canon or Nikon, spin vinyl or are a digital Mozart, our Gear Bag will sustain you in whatever the situation may call for and keep you looking good in the process. Available soon on our website and premium retailers near you, keep an eye out for this bad boy as it's sure to be a game-changer.

Oxnard, Calif. (April 9, 2013) – HEX, a lifestyle brand and designer of bags, wallets and accessories, today announced its newest collections, District and Focus, available exclusively through Apple retail stores and Apple.com. District offers five silhouettes that capture classic menswear aesthetic through the steel grey, waxed canvas fabrication with chocolate brown accents, and is anchored by a new style, the briefcase-inspired Laptop Bag. Focus provides a fresh take on HEX’s Core Collection for iPhone 5, offering an updated look on the fabric-wrapped cases with sleek, contrast detailing.

“District and Focus were created with the design-conscious professional in mind who demands accessories that can effortlessly transition from 9 to 5 to after 5, and beyond,” says Dan Maravilla, co-founder, HEX. “Rich canvas with thoughtfully designed contrasting straps and trim provide a sophisticated take on our classic styles, while still capturing our signature DNA of style and substance.”

District’s five-pieces, ranging from $39.95 to $99.95, encompass not only the new Laptop Bag, but well-loved styles including the Laptop Sleeve for the 11”, 13” and 15” MacBook, Messenger Bag and Laptop Duffel. The water-resistant canvas fabrication, genuine leather zipper pulls, and padded and fleece-lined compartments ensure the security of tech essentials without skipping a beat on style.

Focus—available in HEX’s signature Academy and Fleet Collections—offers custom molded protective cases for the iPhone 5, available for $34.95. Academy’s sleek reverse denim and Fleet’s subtle conductor-inspired stripes are a water-resistant, waxed canvas, marked with HEX’s signature label. An updated appearance to HEX’s Core Collection of cases, Focus’ bottom half is wrapped in tan or black accenting fabric.

For more information on District, Focus and HEX’s complete collection of accessories, visit www.shophex.com, or follow us on Facebook and Twitter.

About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We’re here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.

As many of you know or have heard by now we also teamed up with our friends at Fool's Gold Records this year to throw one dope party on Saturday-the last official "go big or go home" night of SXSW...and boy was it a banger! Held a little bit out of the hustle and bustle of the city and a couple miles inland at The Annex (right next to Emo's) this party was no joke and the fans came ready to rock. Hours before the doors even opened the line was literally stretching across the building so I'm sure you can imagine what it was like inside once the party actually kicked off with fans possessing that much dedication. A video will be on the way from the homies at Fool's Gold shortly, but in the meantime please enjoy some of the photos we shot...and yes...we used film for a solid portion of these...bringing it back baby, bringing it back. We hope you enjoy and look out for us at Coachella as that's the next stop on our party circuit...

No party is complete without Mr. Goldbar...wait until you see the video!

A-Trak just quite be the most possibly loved DJ ever.

Danny Brown backstage on his birthday after putting on a solid performance.

The crowd/fans at this event were of a whole 'nother level-so dope to see.

Flosstradamus killed it as always.

The crew.

Free stuff anybody?

The crowd was psyching.

Mr. Fool's Gold himself...A-trak.

World's Fair was pretty dope as well-really loved these guys.

Line stretching around the block 2 hours before doors opening.

Grandemarshall.

100's.

Oliver.

Grandemarshall.

Flatbush Zombies. These guys absolutely slayed it as well!

Our man Curt from Flosstradamus-a fan/friend of ours since the beginning.

Just Blaze was amazing and finished off the night proper.

Speaking of the Instagram contest after much deliberation and combing over many entries we have decided that the Apple Newton and HEX Cross Body bag will be going to live with @kolbydukes who has been chosen as our grand prize winner!!! Congratulations, enjoy your Newton and new HEX bag and thank you for your dedication!

There were literally so many great entries so if you did not win this time please do not be discouraged and continue to interact with us and definitely stay tuned for future contests. Also, we would like to send a huge HEX shout out to our 3 runner-ups whom will all undoubtedly be receiving a $100 shopping spree on our website...so...congrats @davisremmel, @jack_wilson and @jodamiller and thank you for your wonderful entries!

Oxnard, Calif. (April 1, 2013) – HEX, award-winning fashion brand of carryalls, wallets and cases, today announced the debut of a limited edition Cross Body bag for Apple Newton, Apple’s original tablet model that has blazed the trail of PDA innovation since 1993. The Cross Body is thoughtfully designed for portable access to the Newton’s essential features, including writing notes, drawing shapes, and faxing and beaming documents. The bag’s adjustable shoulder straps and ultra-slim, compact silhouette make toting your Apple Newton as seamless and stylish as the device’s functionality itself. To see the new bag in action, check out this video.

Engineered for versatility, the HEX Cross Body for Apple Newton ($39.95) comes in a black woven blend fabric accentuated by refined features including genuine leather zipper pulls and cotton, surplus grade web straps. The water-resistant fabric exterior of the case protects the Newton from the elements – and accidents – of everyday life and incorporates a front pocket perfectly sized for storing accessories, including the fax modem or extra AA batteries. Additionally, the interior is padded and micro fleece-lined with a HEX’s signature custom logo print, offering complete protection from rough bangs or drops.

“HEX is all about design that reflects innovation and classic style, and the Apple Newton has been a shining example of these principles for the last two decades,” said Dan Maravilla, co-founder, HEX. “This new cross body bag gives our tech savvy consumers a way to carry this legendary PDA with understated fashion and protection while still accessing the tablets essential features like its stylus pen and fax modem.”

In recognition of the bags nationwide availability, which happens to coincide with April Fool’s Day, HEX is hosting a contest for tech lovers to enter-to-win one of three gift packages which includes a Cross Body bag and an Apple Newton with fax modem. To participate, entrants must follow @ShopHEX on Instagram and post a photo of themselves with their favorite tech device. All posts must include the hashtag #HEXnewton. Additionally, three runners up will each win $100 to shop on ShopHEX.com.

For more information on the Cross Body Bag for Apple Newton or HEX’s complete collection of award- winning accessories, visit www.shophex.com, or follow us on Facebook and Twitter.

About HEX
Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it.  With a collection that showcases a stylish array of bags, wallets and cases, HEX has fused fashion with technology to create innovative products that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We’re here to serve… More information on HEX can be found on www.shophex.com, Facebook and Twitter.

As many of you know by now or have seen if you've been keeping up with our social media networks we had quite the time down in Austin this year for SXSW. With literally something happening every second over there, as a company it's not always the easiest thing to determine who, how, and where you want to party with...however, this year, our decision making process was actually quite easy. When our good friends at Innovative Leisure Records came to us with an opportunity to sponsor their showcase we knew that it would just be absolutely silly to pass it up. With a label chalk full of rising stars and a beautiful mixture of sound that spans all spectrums, we're claiming IL as the next greatest Indie label to rise up out of Los Angeles. So, as they say, the rest is history and we teamed up for what was one hell of a party! We hope you enjoy our photos with the video below, and if you weren't fortunate enough to make it out this year then hopefully you will the next, as we will undoubtedly be continuing to work with IL and throw great parties in the process...

*We wanted to go for a little bit of a different look this year and instead of shooting all digital we took it back to the roots and shot a bunch of 35mm and old Polaroid film when possible. So, in case you were wondering, yes these were cross processed and we shot 100 series Polaroid film stock. Enjoy!

The back of the Allah Las van at SXSW. Probably a dead body or two in there as well!

The one and only Hanni El Khatib...probably the highlight of our SXSW!

Phil from the Tijuana Panthers.

Superhumanoids rocked the house.

When old film expires and goes bad...Hanni caught mid set.

BBNG. BadBadNotGood. Super jazzy and the most mellow dudes ever.

Hanni El Khatib.

Phil from Tijuana Panthers.

Superhumanoids.

Our other perennial favorite, the Allah Las!

Hanni keeps you up out of your seat and constantly moving. So good!

Hanni.

Bass Drum of Death.

Superhumanoid.

The crowd was psyching pretty much all day long. Can somebody say Lonestar?

The Superhumanoids.

Our new friends BBNG.

The Tijuana Panthers in full effect. Really dig these guys as well.

The Allah Las.

The calm before the storm...watching the Allah Las soundcheck can never really get old.

*Also, throughout the week be on the lookout for our official #SHEXSW hashtag on Twitter and Instagram (@ShopHex) where we will be sharing all of our golden moments and then some. Likewise, if you are going to be out at SXSW yourself we encourage you to use that hashtag when posting photos or updates from any of your favorite showcases, eateries, parties, venues, or just plain old Texas fun you're having! Then, on the following week of March 18th we will be selecting some lucky individuals whom truly embodied the #SHEXSW spirit and of course will be hooking them up with some serious HEX goodness...so...make sure to get in on the action and keep us updated with all the fun you're having as well!

Innovative Leisure BBQ

Fool's Gold Austin extravaganza