Tag Archives: Academy Collection

If you are (somehow) not familiar with Coachella it is a music festival that happens a few miles outside of Palm Springs CA. The festival brings people from all the over the world together for two weekends in the desert and features only the biggest and best musical acts known. So, once we decided that we just had to be out there for Weekend 1 we also knew that it would be a great time to simultaneously introduce #TheHEXList in a different type of way than things we have done in the past. During this first weekend some of the best parties you will ever attend in your life are happening, most of them at the same time while others in places that you could never imagine. So, it's only fitting that we share a small sampling of the chaotic craziness that is Coachella and some of our experiences this go-around.

We decided that our base camp for the trip should be The Sagauro Hotel. We checked in Friday afternoon and started setting up the private VIP gifting suite for Saturday.

The view off our quaint little balcony.

Overkill? As you can see above marketing manager Mr. Carl was well prepared to snap photos documenting all weekend long with his arsenal of various digital, 35mm and Polaroid cameras. Honestly though, he was also doing some last minute R&D for our new Gear Bag which is just starting to roll out now. His main job was keeping control over Neran and TK as you will come to see...

After setting up the suite it was time to hit the first party of the weekend. The good folks at Hennessy teamed up with Details Magazine and took over a private residence to host one hell of a shindig...oh, ya, and this guy named Nas was performing as well!

Nas, the man, myth and legend himself...talk about relevancy...what a show.

Dev rocked and opened up the evening. Her spunky demeanor thoroughly impressed us.

With all the Henny being drank what better way to soak it all up then with some FatBurger?

Yes those are teepees, and yes we were still at the Hennessy party...when you’re in the desert tepees are acceptable for meeting up with your friends and collecting your thoughts or figuring out which party to hit up next...obviously, we were always looking for the next party...duh. Thankfully for our friends Jesse and Ian over at DUB Frequency we didn't have to think too hard and with a quick text we were out and on to the next spot...the WILDFOX party. Continue reading →

Wow! Tradeshow season has finally come to an end and boy are we exhausted...especially after this last leg in Vegas I think we could sleep for a week. Between our booth being flooded due to "Replace Yo Case" (where we handed out over 150 free iPhone cases) to parties every night with homeys we knew, its easy to understand how that city never sleeps. We could go on and on but instead, just look at our photos, they tell a much better story...

It's always a pleasure to hang with DJ Vice and watch him slay Marquee. One of our favorite moments of the week.

The halls at Mandalay were packed as usual.

Gotta love the installation art always ever-present at Project.

Our booth was popping...


Team rider David Loy with good friend Nyjah Huston dropping in. Continue reading →

Well folks, it's that time of the year again...Tradeshow season...and, boy, have we kicked this one off with a bang!!! Last Wednesday was the first day of Agenda and our booth was going off! Literally on the first day we don't think we ever had the chance to sit down. Especially with our new "Replace Yo Case" going down, where we offered individuals the chance to come swap out their old iPhone case with a brand new one courtesy of us...peeps were all over the place and it was a madhouse!

Our booth and "Replace yo Case" in full effect!

In the end, I believe we gave out over 150 brand new cases and wallets to many stoked individuals. After the show ended our night was just beginning, and we ventured out of the hotel to go check out our friend Hanni El Khatib play on the deck of the Queen Mary and then made it back just in time to catch DJ Quik's set at Seville. Just now are we finally catching up on all of the sleep we missed. Anyhow, check the action below and if you will be at Project in Vegas then you must swing by our booth as "Replace Yo Case" will be going down again in true HEX fashion.

Continue reading →

Today we are proud to announce a brand new 15-piece collection of bags and sleeves for your laptops and iPads dubbed, Academy. In step with fall trends, this new line is designed in reverse grey denim with a contrasting deep-red interior. Additionally, the Academy collection features two fresh bag silhouettes—the Laptop Duffel and the Convertible Sleeve for 13” MacBook Pro—and even includes a fabric-wrapped iPhone case.

The Laptop Duffel.

The Convertible Sleeve.

Each fashionable bag weaves thoughtful function into every piece, integrating padded pockets to protect laptops, iPads and iPhones on any occasion, from everyday transit to vacations spent exploring away from home. The exterior of the bags features a wax coating to protect devices from splashes, spills or unexpected rainfall while out and about. Another key design in our Academy collection’s messenger and cross body styles is our patented PadPort®, which acts as an iPad bay for easy-access to the screen without having to remove the device from the bag itself.

“The Academy line brings new light to our vision of creating functional pieces for technology without compromising style,” said Dan Maravilla, co-founder, HEX. “People change their wardrobe from season to season, which often also includes switching up their bags and accessories. We are always designing fresh options that embrace current trends and incorporate our DNA of tech-related functionality and protection.”

One of the Academy’s star bags, the Laptop Duffel, provides wearers a chic weekender to hold gadgets and belongings in place. Features include padded and microfleece laptop storage, padded iPad storage, 3 exterior pockets—one specifically padded and lined to hold a phone—and removable shoulder strap. The other star, the Convertible Sleeve Backpack, features a multi-functional design allowing the bag to transform from sleeve, to handheld, cross-body, and backpack by way of its multi-functional straps.

A more detailed look at both the Laptop Duffel and Convertible Sleeve.

Academy is available now for purchase right here on our website and retails between $39.95 and $99.95. For more information on the collection and our extensive line of techcessories, keep up with us on Facebook and Twitter.

We're excited to announce the arrival of our official Fall/Holiday 2012 Lookbook! Check it out now!!!

HEX personnel/Lookbook contact info:
Marketing – carl@shophex.com
PR – Hex@formulapr.com
General – info@shophex.com

Lookbook photographed by Eric Coleman, video edited by Mike Bishop and creative direction by the Ply Group.