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Tag Archives: HEX

  • Road Trippin' - LA To Salt Lake City

    HEX SLC Bus

    If you read this blog, then you know how we feel about road trips.  We love the open roads, wide expanses, and colorful characters we meet along the way.  So when we saw the Outdoor Retailer show pop up on our calendar, we knew we would fire up The HEX Bus and make a run across the desert to Salt Lake City.


    The drive started as expected with mile after mile of LA-area sprawl.  But once out of San Bernardino, we were on and off of the old Route 66 trail and on the way to Vegas.  I love this drive across the Mojave.  The desert landscape has really grown on me to the point where I really look forward to anytime I get to make this drive.  On a more unusual note, there were some pretty intense storms dropping a lot of rain just ahead of us.  In fact, the ground outside of Vegas was covered as far as the eye could see with several inches of water and we followed these storms most of the way to Utah.  Beautiful.

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    We stopped at The Summit Inn, a vintage Route 66 landmark, and were intrigued by their ostrich burgers - although time did not permit a sampling.  Then we swung by the world's largest thermometer, window shopped the alien jerky, and blasted our way into Vegas, where we found freeway closures due to flash flooding from the heavy weather.
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    Heading north from Vegas, the scenery starts to morph from arid desert plains filled with joshua trees to steep canyon walls that rise up from nowhere to meet the interstate as we headed across the corner of Arizona.

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    The rocks around us continued to change into a deep red color as we moved from Arizona into Utah.  I'm always surprised to see such trash-free, little towns around St.George baking in 100-degree-plus temperatures and yet boasting perfect, emerald green little league baseball fields.

    If you are ever along the I-15 in Utah you have got to check out one of our favorite spots: Kolob Canyons at Zion National Park.  We popped into the park and took our Splitty for a drive along the canyons to enjoy the epic vistas at dusk.  This was definitely a highlight.

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    After that, it was a pitch black blast up to Salt Lake City which we made in respectable time and fashion.

    In Salt Lake City, we had a little time before setting up the show to cruise around the 9th & 9th area of town, which houses the local creative-types and coffee-junkies.  Then we pulled our bus right onto the show floor and it became our booth display for the Outdoor Retailer show.  Needless to say, we were a big hit, with many a "best booth in the show" comment from the attending retailers.  The other thing you can count on from The HEX Bus is a steady stream of conversation from anyone who sets eyes on it.  It brings back memories and evokes feelings for almost everyone, and it's cool to hear all these kodachrome recollections that come flooding back to each person's consciousness.  It connects us at a more personal level with the people who support our brand.

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    I will say that the weather continued to be unpredictable during our entire stay in SLC, raining nearly every day and drenching us to the bone at least once.

    Other highlights included sunset at the Great Salt Lake, some tasty artisanal pizza at The Pie Hole, and some of the best BBQ I have had in a long time - complete with peach cobbler - at R&R.  We also stopped by one of our local stockists, FRESH, and peeped some vintage mid-century furniture at Tomorrow's House and The Green Ant, both recommended.

    But the best thing is always just seeing the beauty of the countryside slipping by outside your window in the way only a road trip can provide.  If you have a road trip coming up, enjoy it!  If not, we hope you enjoy this quick account of ours and make sure to watch the video for a little more flava.

    'Til next time.
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    Rain in the desert distance

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  • Ghost Writer: Ricki Bedenbaugh - "Keep On Pushin'"

    Professional skateboard filming takes a lot more than just pushing a red button. Capturing some of the gnarliest tricks is now being combined with unreal skate spots and scenery to become it's own art form. Recently The Berrics and RED Digital Cinema held a unique and innovative contest called REDirect. REDirect is a celebration of skateboard film making featuring 11 of the most visionary filmmakers in the world. Each filmer is responsible for directing the overall look and feel of their version of the modern skate video as we know it. Given a RED Epic camera (the industry standard for Hollywood movies, and retailing for $35,000 big ones) and complete creative control to bring his vision of skateboarding to life.

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    Our good friend, awesome filmer, and overall nice guy, Ricki Bedenbaugh was selected as one of the 11 filmers to participate in this exclusive contest. Some focused on scenery, some focused on tricks, some used crazy editing techniques and some even used their pets. Ricki focused on the most important part of skateboarding: pushing around and enjoying the experience. He used some of today's best skaters, some skateboarding legends, and even a kid who just stepped foot on a board. The finished product is called "Keep On Pushin" and if it doesn't inspire you to go push around on a skateboard, I don't know what will...

    Keep On Pushin' - RICKI BEDENBAUGH

    Here are some exclusive words of insight and what inspired "Keep On Pushin" from Ricki, himself:

    Pushing is the first thing you learn to do on a skateboard and no matter how old you are you'll always be able to do that.  There's no age limit to skateboarding, Natas Kaupas started at 3, and he's 45. Ryder, the little kid I ended Keep On Pushin' with, is 3 years old.  I think it's pretty awesome to see someone start skateboarding, and know it's the beginning of something that will last a lifetime.

    That's the beauty of it, you can basically walk out your front door and the world is your skatepark. Well, until a security guard, police, or some 72 year old lady kicks you out for skating a parking block, but that's what makes skateboarding so much fun.

    No matter where you are in this world, no matter how old you are when you hear the sound of a skateboard coming down the street or a sidewalk, you're going to look, it's just a natural reaction.  You never know, it could be your friend, or it could be some guy going to the liquor store.  Hell, it could even be Ray Barbee!  There is nothing else in this world that has that sound.

    Skateboarding is my life. There is nothing that has been a part of my life as long as skateboarding has.  My father gave me a Variflex Hi-Tail for Christmas in 1985, and because of this little wooden toy, I've traveled the world, been to places I never thought I would go, seen things I thought I would never see, met and became friends with my all of my childhood heroes, and most of all, learned lifelong lessons. This is why I made Keep On Pushin'.  It's my way of thanking skateboarding for all it has given me.  None of this would of happened without skateboarding.

    Skateboarding truly is the Fountain of Youth.

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    Ricki shot our 2012 Spring/Summer lookbook and we couldn't be more stoked with the results. Thanks again Ricki! Stay tuned for some more HEX video work from Ricki coming soon.

  • Monophonics at The Roxy

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    It had been some time since I had been to The Roxy in Hollywood.  The night was warm and felt like summer was on it’s way.  The room was largely as I remember it from my days of playing there and booking shows along the Sunset Strip.  I had been looking forward to this show as Monophonics definitely brings the funk and to paraphrase Flea – the funk just does something to your body.  And yes we do refer to it as “The Funk”.

    I have been aware of these guys for some time and been a fan from the start.  We used their track “They Don’t Understand” on our Fall 2012 Lookbook video and had a great response.

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    I was happy that the sound was heavy and dialed for the show and the boys did not disappoint.  They ripped through a 13-song set with skill and precision.  That’s definitely one thing I always come away with from Monophonics – these guys are real musicians that can actually play.  I know that shouldn’t have to be such a noteworthy point.  But in today’s world of sampled, spliced and affected “musicians”, I always appreciate the true players.

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    Being a rhythm section guy myself, I like to key in on bass and drums and Myles and Austin were in the pocket and in control all night.  Kelly’s vocals are gritty, strong and emotive at the same time and he gave everything to the performance and left it on the stage.   Ryan and Nadav on trumpet and trombone were tight bright and brassy, and Ian, on the guitar held it all together along with tasty licks and solos interspersed masterfully.

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    About mid-way through the set, the band was joined by Ben l'Oncle Soul straight from Paris, France, for an amazing rendition of “Am I Grooving You”.  This was definitely one of the highlights of the night for me – and for the rest of the crowd, if the cheers were any indication.

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    Mr. Ben l'Oncle Soul

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    In the end, it was a great night hanging out with the guys, and I thoroughly dug the performance.  If you get the chance, don’t pass it up – go see Monophonics bring the funk!

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    Summer's Coming To The Sunset Strip

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    Ian, Kelly and Myles Reppin' The HEX Gear

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  • HEX x Option-G Release And Book Signing At MOCA

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    Recently we had the pleasure of spending some time with artist, Cole Gerst, of Option-G Communications at The Museum Of Contemporary Art (MOCA) for a book signing and release of our collaborative collection in Los Angeles. The museum was also opening their Mike Kelley exhibit, so we were in good company.

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    Cole hails from Portland these days, but took some time out of his busy schedule to jump down to LA for the event.  The place looked great and was well stocked with HEX x Option-G gear as well as Cole's latest book, Buckminster Fuller: Poet Of Geometry.

    We assume that, since you are here reading this, you know something about HEX.  As for Cole, he is best known as an artist and illustrator widely credited for the resurgence of the "gig" poster for clients like House Of Blues, Modest Mouse, Beck, The Shins, Bright Eyes, and Interpol.

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    With our love of the arts and Cole's incredible aesthetic, a collaboration was a no-brainer. The concept began with a traditional toile pulled into HEX’s world of music, art, design, and architecture. The result was “take your pleasure seriously”.  A daydream of leaving life in the city and escaping to the cabin in the woods….relaxing, listening to music and contemplating mystical creatures, geometry and architecture.

    Cole saw some old friends and new fans, signed books and sold bags until all were satisfied.  We hope you were able to make it out to this special event.  However, in case you weren't, you can get the vibe from these images and video clip.  See you next time and thanks to MOCA for being great hosts.

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  • A Rainy Day With Marsea Goldberg Of New Image Art Gallery

    I recently had the pleasure of catching up with Marsea Goldberg, Director of New Image Art Gallery.  Her taste and shows have always been some of our favorites at HEX.  It was great to stop by, in the middle of an LA downpour, and view the Cleon Peterson "End Of Days" exhibit, as well as talk art with one of LA's premier authorities on the subject. Here's how it went:

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    HEX - You have established yourself as a giant in the LA art scene.  What keeps it fresh and exciting for you?

    MG – Thanks for considering me a giant, that’s cool.  The artists have always made it interesting. There are always new artists coming up, there are always new people, there’s always new creativity and it keeps building.  The good art builds on the art before it or breaks through to a different form.  I have always had a  close relationships with the artists that I work with, and I also have a deep relationship with their art.

    HEX – What are you most proud of regarding New Image, and what would you still like to do with the gallery?

    MG – Watching  artists  succeed and become strong in their art, having museum shows, and becoming known in the international art world.

    HEX - As you see it, where does the difference lie between street art and fine art?

    MG - In a sense, where it goes… When you are a “street artist” and you reach an area of success, there are two ways it  might go; you either become a big deal in the action sports world or the video world or animation (basically the commercial art world ), or the artwork develops and the artist can handle showing in galleries, using more refined mediums, etc.  There’s a certain refinement or intellectuality within the creativity on the streets where it can translate.  If it has a very deep originality and conceptual basis, the art goes beyond the street and transcends people’s minds, and might end up in art museums.  But then the art usually has legs and an intellectual content.

    HEX - Do you find that you identify with the artists that create art you are drawn to, or is there no correlation between art and artist as far as personal appeal to you goes?

    MG - Usually the artist is dynamic as well as the work, and the entire union of the artist and art is there.  Sometimes I don’t like the person, and I like the art, but that is a rarity.  I’ve been involved with very deep talent, and some artists are extremely refined and quiet and you’d never know they were geniuses.  I appreciate all different kinds of people, I like the quiet ones, I like the passionate, I like the crazies… Artists are usually more sensitive and honest….

    HEX - Your current exhibit is with Cleon Peterson.  His images are stark and graphic, but can also be disturbing at times.  What is your take on his style?

    MG - I like it tough.  Art doesn’t have to be pretty.  Art doesn’t have to be comfortable.  That’s the thing about great art.  Sometimes uncomfortable art is the strongest, but it’s not necessarily the most loved.  But the interesting thing about Cleon’s art is that it is becoming  loved by the public.  Maybe because it plays on a psychological level, yet there are so many different levels to appreciate.  Even if you’re afraid of the content, the composition is so clean, and the choice of color so powerful.  He’s a brilliant designer.  There are many design elements that reflect back into Asian art or Renaissance art or Greek art.  It’s the same with Retna, where the work reflects back into art history.  We are inundated with  images and it’s very satisfying to see them reshuffled and presented in a relevant way for our times.

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    "Art doesn't have to be pretty.  Art doesn't have to be comfortable."

     

    HEX - What do you see coming in the art future?

    MG - I’m always looking for the  original, and I usually know it when I see it, but it’s been a little tougher lately.  I’ve been  busy with work and I haven’t had time to go deep into the trenches, but I will get  there soon.  There’s good art  in LA right now and in Mexico City.  There are young artists from San Francisco I’m very interested in.  There are young students that have interned for me that I think are very promising.  I feel there is a little lull right now, but just wait…There will be the next movement…..

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  • Superhumanoids At The Majestic Ventura Theater

    A rainy day in a sleepy picturesque town was the setting for an inspired set from the up-and-coming group Superhumanoids.  If you have never been to the Ventura Theater, you are missing out.  This place is gorgeous, reminiscent of the glamorous Hollywood movie palaces of the past.  Art deco and gilded styling abound and the sound system will pin your ears back.
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    I got to hang out a bit backstage with Sarah, Cameron, Max, and Evan.  These are the type of cats you would want to hang out with anyway, so it was easy and relaxed chatter.

    They had to keep their cool through a sound check full of cable mazes and rigged patches at the sound board, and did so like pros as the minutes ticked by.
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    For their first performance in Ventura, I was surprised to see the size of their fan base there. Fans briskly walking (not running, of course) to get in and as close to the stage as possible when the doors opened.

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    The music was uplifting, pulsing dark and dreamy - sometimes all at the same time. Sarah's vocals especially on tracks like "So Strange" are clear and light over the top of some bassy grooves.  "Geri" also stood out as having a very interesting arrangement and interplay between the instrumentation.  But clearly all the musicians are accomplished and share a vibrance about their art that comes through as emotion and honesty.

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    A good night, a great set, in a great venue - who could want any more?

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