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Tag Archives: HEX

  • New Beginnings: HEX Opens On Broadway In DTLA

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    We have wanted to open our own retail store for quite a while now... and we just did it!

    For our first store, it only made sense to locate it in Los Angeles.  After researching several neighborhoods, we decided we wanted to be a part of the revival of Broadway in LA’s historic core.  Broadway has the history, energy and vibe we were looking for – we just needed to find the right space.

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    One thing Broadway noticeably boasts is a very high concentration of vintage theaters.  As the true center of downtown during the rise of the motion picture industry, the twelve theaters built along along this six-block stretch of Broadway still remain, and are the only concentration of old movie houses left in the United States.  This also makes Broadway the first and largest theater district recognized on the National Register Of Historic Places.  Given our roots in music and the arts, we quickly knew that we would love to hang our shingle at one of these theaters, if at all possible.

    That opportunity arose at the Tower Theater on Broadway and 8th Street, and we ran with it.  The Tower Theater was built in 1927 and designed by S. Charles Lee in the Renaissance Revival style.  The theater opened with the silent picture The Gingham Girls, starring Lois Wilson and George K. Arthur.  The Tower is notable for being the first theater in Los Angeles to be wired for sound to play talking pictures.  It was the location of LA premier of the ground-breaking talking picture The Jazz Singer, starring Al Jolson, in which he introduced the famous phrase, “You ain’t seen nothin’ yet” into the American lexicon.
    The theater has served in many capacities over the years and has made notable appearances in many films including The Omega Man, The Mambo Kings, The Last Action Hero, Fight Club, Coyote Ugly, Mulholland Drive, The Prestige, and Transformers to name a few.

    Now HEX can be added to the illustrious history of the Tower Theater!  We want to carry on the rich tradition of this beautiful building as we bring it with us into this new phase of our brand story.  Typically HEX, we kept the design clean and minimal.  We added warmth through wood and vintage inspired lighting and incorporated elements of steel, concrete, and mid-century design through our mix of appointments and fixtures.  There is even a patch of the old terrazzo flooring visible near the front window, which we kept as a reminder of our link to the building’s history.

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    So come down and check us out the next time you are in Los Angeles.  We think you will enjoy what we have put together as well as being able to visit some of our Broadway neighbors including The Ace Hotel, Acne Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, Oak, Umami Burger – and soon Cos, Han Kjobenhavn, and Mykita will open up shop as well.  It’s a great time to be involved in the next chapter of LA’s downtown historic core.  See you soon!

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  • HEX Pops Up At Reed Space With NYC Prime HEX Meet

    We recently teamed up with Jeff Staple for a Pop-Up at Reed Space.  On May 7 we celebrated the opening of the shop with an amazing 3-part event in NYC.
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    First, we held an Instagram photo contest where photographers could enter their favorites shots of New York.  We selected 10 winners, and their photos were printed and displayed gallery-style at the event for everyone to see.

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    Next, the standing room only crown got to check out a massive selection of HEX gear along with information and history about our brand before moving on to phase 3 of the event - the photo walk.

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    We partnered with NYCPrimeShot for NYCPrimeHEXMeet which started at Reed Space and then took over 100 shooters around the city and over the Williamsburg Bridge grabbing epic captures along the way.  It was a great time with great people that lasted well into the night.

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    The whole event was a blast - as you can see!  Our Pop-Up is now open, so be sure to stop by Reed Space at 151 Orchard in NYC to check it out.  Thanks to everyone involved for helping us make this happen.  Cheers, NYC!

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    Images by @thecougarmilk

  • Road Trippin' to WWIM San Francisco

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    We don't need much incentive to take The HEX Bus out on the open road.  It's a great pressure release to get out of the everyday familiarity of things and just watch the world whiz by.  Once we heard that World Wide Instagram Meet 13  (WWIM) would be in San Francisco, we quickly planned a trip full of photo spots, BBQ, and plenty of #HEXploring.  Here's our photo journal of the trip so you can go along for the ride.

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    We chased in and out of the rain all day.  It made for some nice lighting and clean-smelling air.

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    These sea caves made a great photo stop

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    If you are anywhere near Salinas, go here.  You will thank me!

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    The Golden Gate

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    Baker Beach was the spot for the WWIM meet up

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    Group Shot!

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    @Kingy_kings from @agameoftones & @oscarwastaken from @nowrongwaysf with Trent

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    @so.shauna of @moodygrams fame

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    Picture perfect

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    We teamed up with @oscarwastaken for a mini Instagram takeover covering the weekend for @thecreatorclass

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    Gratuitous Bus shot - Lombard Street

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    Gratuitous Bus shot - Golden Gate Park

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    #HEXploring some bandos

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    That's a wrap!  Great trip, great event, great food.  Check out the video too!

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