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Tag Archives: HEX

  • Shooters Shooting Shooters: SoTeeOh

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    In our day-to-day, we get to work with a lot of great photographers.  Recently, I was chatting with Adeyemi Adegbesan (aka SoTeeOh) and Steve Carty about the idea of combining a photo journal with a product field test and giving it a twist by having each photographer be both the shooter and the model.  We all dug the idea, and this is the result - "Shooters Shooting Shooters".  Check out  SoTeeOh's perspective in this installment along with his shots featuring Steve Carty from around Toronto.  Then, next time, we will bring you Steve's perspective - and his shots featuring SoTeeOh.  Enjoy!

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    Steve Carty With His HEX DSLR Backpack, Shot By SoTeeOh

    I spend a lot of my time shooting on the go. Either I'm shooting on the street or on location so I have to carry my equipment with me. That's why I'm a bit of a bag junkie. I'm always looking to improve in terms of convenience and comfort, and of course its gotta look good too!  I recently got the chance to test out two new packs from HEX: the DSLR Backpack and the DSLR Sling.  Right away I was sold on the appearance.  Most of my clothes and gear is black, so the backpack's matte all black finish is a perfect fit.  My only hesitation with the backpack was its size.  It's big, so I wasn't sure how much I would actually use it on a day to day basis.  But after taking it out on a couple of missions, it was so comfortable that the size became a total non-issue.  And, in terms of construction and design, I honestly love how this backpack works.  I don't think there is anything I would change about this bag.  The design is really well thought out so it fits all my gear and keeps everything organized.

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    On a recent shoot I brought my 6D body, 3 lenses, laptop, 2 speedlites, flash stands, umbrella and accessories and was able to fit it all entirely in the backpack.  I'm the kind of person that would rather bring too much than not enough, so being able to fit so much into this pack is perfect for me.  I've taken it all over the city and even went shooting in a couple of snow storms with it, and totally held up.  Especially when I was shooting in the snow, all my gear stayed warm and dry.  The quick access pocket at the top for my camera is really convenient as well especially when I'm shooting street stuff.

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    Steve Carty In His HEX DSLR Sling Shot By SoTeeOh

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    The bag that really surprised me was the DSLR sling.  I don't typically go for sling style packs, I just prefer having two straps so I didn't think i was going to be into this bag.  But after I gave it a try I was really impressed.  The strap design is really well done so its comfortable and still feels balanced. I also really liked the quick release on the strap which makes it really easy to put on and take off.  And just like the backpack, the sling is really well thought out in terms of its design an convenience.  Having the quick access pocket on the side lets me get at my camera without actually taking the bag off which is cool and the fact that it still has a dedicated laptop compartment is pretty amazing.  I didn't even notice that it was there when I first looked at the bag, but they really didn't leave out any features when they put this together.

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    All in all, these are two great bags. The backpack is hands down my go to for any shoot I'm working on.  I can literally pack everything I need and still have my hands free - where before I was always carrying two or three packs.  The sling really amazed me too. Its definitely gonna see a lot of action this summer on my daily trips around the city when I'm shooting street stuff.

    - SoTeeOh

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    Follow SoTeeOh here and Steve Carty here.

  • New Beginnings: HEX Opens On Broadway In DTLA

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    We have wanted to open our own retail store for quite a while now... and we just did it!

    For our first store, it only made sense to locate it in Los Angeles.  After researching several neighborhoods, we decided we wanted to be a part of the revival of Broadway in LA’s historic core.  Broadway has the history, energy and vibe we were looking for – we just needed to find the right space.

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    One thing Broadway noticeably boasts is a very high concentration of vintage theaters.  As the true center of downtown during the rise of the motion picture industry, the twelve theaters built along along this six-block stretch of Broadway still remain, and are the only concentration of old movie houses left in the United States.  This also makes Broadway the first and largest theater district recognized on the National Register Of Historic Places.  Given our roots in music and the arts, we quickly knew that we would love to hang our shingle at one of these theaters, if at all possible.

    That opportunity arose at the Tower Theater on Broadway and 8th Street, and we ran with it.  The Tower Theater was built in 1927 and designed by S. Charles Lee in the Renaissance Revival style.  The theater opened with the silent picture The Gingham Girls, starring Lois Wilson and George K. Arthur.  The Tower is notable for being the first theater in Los Angeles to be wired for sound to play talking pictures.  It was the location of LA premier of the ground-breaking talking picture The Jazz Singer, starring Al Jolson, in which he introduced the famous phrase, “You ain’t seen nothin’ yet” into the American lexicon.
    The theater has served in many capacities over the years and has made notable appearances in many films including The Omega Man, The Mambo Kings, The Last Action Hero, Fight Club, Coyote Ugly, Mulholland Drive, The Prestige, and Transformers to name a few.

    Now HEX can be added to the illustrious history of the Tower Theater!  We want to carry on the rich tradition of this beautiful building as we bring it with us into this new phase of our brand story.  Typically HEX, we kept the design clean and minimal.  We added warmth through wood and vintage inspired lighting and incorporated elements of steel, concrete, and mid-century design through our mix of appointments and fixtures.  There is even a patch of the old terrazzo flooring visible near the front window, which we kept as a reminder of our link to the building’s history.

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    So come down and check us out the next time you are in Los Angeles.  We think you will enjoy what we have put together as well as being able to visit some of our Broadway neighbors including The Ace Hotel, Acne Studios, A.P.C., Tanner Goods, Urban Outfitters, BNKR, Oak, Umami Burger – and soon Cos, Han Kjobenhavn, and Mykita will open up shop as well.  It’s a great time to be involved in the next chapter of LA’s downtown historic core.  See you soon!

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  • HEX Pops Up At Reed Space With NYC Prime HEX Meet

    We recently teamed up with Jeff Staple for a Pop-Up at Reed Space.  On May 7 we celebrated the opening of the shop with an amazing 3-part event in NYC.
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    First, we held an Instagram photo contest where photographers could enter their favorites shots of New York.  We selected 10 winners, and their photos were printed and displayed gallery-style at the event for everyone to see.

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    Next, the standing room only crown got to check out a massive selection of HEX gear along with information and history about our brand before moving on to phase 3 of the event - the photo walk.

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    We partnered with NYCPrimeShot for NYCPrimeHEXMeet which started at Reed Space and then took over 100 shooters around the city and over the Williamsburg Bridge grabbing epic captures along the way.  It was a great time with great people that lasted well into the night.

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    The whole event was a blast - as you can see!  Our Pop-Up is now open, so be sure to stop by Reed Space at 151 Orchard in NYC to check it out.  Thanks to everyone involved for helping us make this happen.  Cheers, NYC!

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    Images by @thecougarmilk

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