Tag Archives: HEX

As many of you know by now or have seen if you've been keeping up with our social media networks we had quite the time down in Austin this year for SXSW. With literally something happening every second over there, as a company it's not always the easiest thing to determine who, how, and where you want to party with...however, this year, our decision making process was actually quite easy. When our good friends at Innovative Leisure Records came to us with an opportunity to sponsor their showcase we knew that it would just be absolutely silly to pass it up. With a label chalk full of rising stars and a beautiful mixture of sound that spans all spectrums, we're claiming IL as the next greatest Indie label to rise up out of Los Angeles. So, as they say, the rest is history and we teamed up for what was one hell of a party! We hope you enjoy our photos with the video below, and if you weren't fortunate enough to make it out this year then hopefully you will the next, as we will undoubtedly be continuing to work with IL and throw great parties in the process...

*We wanted to go for a little bit of a different look this year and instead of shooting all digital we took it back to the roots and shot a bunch of 35mm and old Polaroid film when possible. So, in case you were wondering, yes these were cross processed and we shot 100 series Polaroid film stock. Enjoy!

The back of the Allah Las van at SXSW. Probably a dead body or two in there as well!

The one and only Hanni El Khatib...probably the highlight of our SXSW!

Phil from the Tijuana Panthers.

Superhumanoids rocked the house.

When old film expires and goes bad...Hanni caught mid set. Continue reading →

Tribute Cloak Backpack pictured above.

Today we are proud to announce Tribute, our newest collection for this spring and summer. Joining the recently-released Cabana collection, Tribute offers a fresh design for the warm weather seasons, encasing tech and everyday essentials in solid, navy blue fine-wale corduroy with contrasting tan leatherette trim. Additionally, the Tribute collection debuts a new silhouette - the Cloak Backpack - a rucksack-inspired style that offers generous storage in a thoughtfully structured design.

“We wanted the collection to feel casual for spring, but also tailored to our aesthetic,” says Dan Maravilla, co-founder, HEX. “Tribute’s fresh take on classic corduroy and the collection’s new silhouette moves the brand forward into a new season while also staying true to the HEX design DNA of style, function and versatility.”

Tribute Laptop Duffel pictured above.

The four-piece collection is priced from $39.95 to $99.95 and includes the Laptop Duffel, Messenger Bag, and Laptop Tote in addition to Tribute’s signature silhouette, the generous-capacity Cloak Backpack. Tan leatherette and genuine leather zipper pulls complement the always-chic navy blue corduroy, while HEX’s signature burgundy logo lining adds a sharp touch to the interior of each bag. Surplus grade web straps in taupe provide multiple options for wear. Additional padded and fleece-lined compartments give necessary protection to tech devices, as does the water-resistant exterior fabric.

For more information on Tribute and our complete collection of techcessories, visit www.shophex.com, or follow us on Facebook and Twitter. Also check out the collection in action in the HEX Spring 2013 lookbook video.

Tribute Laptop Tote pictured above.

Tribute Messenger Bag pictured above.

Tribute Laptop Duffel pictured above.

The beginning of the year is always a busy time for us...but good busy, not that dreaded busy busy. In saying that we mean that we are off gallivanting the globe excited to be showing off our new collections in places like Las Vegas, London, Berlin and of course New York City. At CES we get let our techy side out a bit mixing it up with all of the latest and greatest electronics and accessories while doubling down on the tables. Meanwhile at Project and Agenda shows running back to back in New York we're pretty much at the mercy of the pace of the city itself, which for those of you who don't know is non-stop. Then, over across the Atlantic we get to hang in Germany and London for Jacket Required and Bread & Butter letting our true fashion roots breakthrough and shine alongside some of the hottest brands in Europe. What follows is just a small photo sampling from our escapades, and for those of you who will be around be sure to come catch us again in Las Vegas for Project starting on the 19th of this month!

Hello Berlin! Street art as rad as this is not an uncommon sight throughout the city.

Legends Tommy Guerrero and Ray Barbee jamming at the House of Vans party!

Bread & Butter showroom floor.

Hello CES! Where art, design, technology, race cars and poker all come perfectly together.

Our VP, Dan Maravilla was asked to sit on the "Where Tech meets Fashion" panel discussion.

Burning that midnight oil.

Making your way through CES is always a challenge.

Our good friend and legendary NYC artist Eric Haze (middle) stops by Project to say hello and check up on his upcoming collection!

Continue reading →

Today we are excited to announce the release of our Cabana collection, the latest line up of techcessories to keep devices, and the people that carry them, cool and comfortable this spring. Blending casual street style with sophisticated polish, our Cabana bags, carryalls and sleeves echo the effortless vibe of longer days and warmer nights. Horizontal stripes in muted primary colors with accents of tan and ecru define the look.

The Cabana Convertible Sleeve (top) and Origin backpack (bottom) with MacBook Pro hard shell in action!

“With the Cabana collection, we wanted to create pieces that would organically complement the transition of cold-to-warm weather style choices,” says Dan Maravilla, co-founder, HEX. “The new line up of bags allows users to bring their favorite tech devices wherever they go without compromising fashion or protection.”

The Cabana Core iPhone 5 case is a sure fire head turner.

Featuring a navy blue and red pinstripe canvas fabrication with custom-printed lining, the Cabana collection’s stripe and primary color palette accentuates its contrasting tan genuine leather zipper pulls and leatherette trim detailing. Cross-Body, Messenger, Duffel and Tote silhouettes boast contrasting ecru cotton webbing straps, while Backpack styles surprise with straps bearing Cabana’s signature stripe. The collection offers a full range of products to meet every tech need including Convertible Sleeves for MacBook Air and MacBook Pro, Core Case for iPhone 5, and Sonic and Origin Backpack, with prices ranging from $39.95 to $99.95.

For more information about any of these new products or our other extensive line of techcessories, browse our website, or follow us on Facebook, Instagram and Twitter. Also check out the collection in action in the HEX Spring 2013 lookbook video.

LAS VEGAS (Jan. 8, 2013)-HEX, award-winning fashionable techcessories brand, today announced the debut of its Axis Folio for iPad mini, and two new hard shall laptop cases at CES 2013 (Jan. 8-11). Featuring HEX's signature textiles, each new accessory offers a blend of thoughtful design and street wear sophistication that make an unmistakable style statement. CES attendees can check out the new lineup of HEX products, including a sneak peek at to-be-announced spring and summer collections, in the North Hall of the LVCC at booth #6422.

Proving that good things come in small packages, the Axis Folio for iPad mini ($69.95) is the ideal fusion of modern functionality and rich fabrics. The Axis Folio's slim design, flap pocket and built-in card slots allow users to get the most out of their mini case by removing the need for bulky wallets or money clips. Multiple viewing angles and a camera hole means users can capture and view what inspires the most with without having to press pause on their style. The Axis Folio for iPad mini is available in Torino black leather, Torino red leather, grey waxed denim with black coasted canvas trim, or charcoal with ivory pinstripe and tan faux leather trim. The HEX Axis Folio for the full size iPad ($79.95) is also available in the same fabrics.

In addition to tablet accessories, HEX is also unveiling a new hard shell case for MacBook. In an innovative step, its designers combined premium waxed denim and canvas to a custom molded polycarbonate to bring texture and new appeal to laptop cases. The hard shell MacBook cases ($59.95) are available in grey waxed denim, or blue, red and ivory cabana striped canvas.

"We want to provide consumers with products that are an extension of their personal style and reflect the fashion industry's increased adoption of the tech world," says Dan Maravilla, co-founder, HEX. "CES is the ideal platform to unveil these products and demonstrate how HEX products eliminate the need to choose between function and fashion when it comes to carrying the devices that help keep us connected."

The Axis Folio for iPad mini and hard shell cases for MacBook will be available beginning in February. For more information about any of these new products or HEX's extensive line of techcessories, visit www.shophex.com, or follow us on Facebook, Twitter, and Instagram. Also check out the collection in action in the HEX Spring 2013 look book video.

About HEX

Established in 2010, HEX is proud to bring fashion forward thinking to the often mundane world of tech apparel and merchandise. With over 20 years of design roots in the fashion industry, HEX has not only come on the scene, but stolen it. With a collection that showcases a stylish array of bags, wallets and cases, HEX has created some very innovative products, through fusing fashion with technology that will no doubt garner top-quality storage for all of your tech devices without damaging your style or street cred. We're here to serve... More information on HEX can be found on www.shophex.com, Facebook, Twitter, and Instagram.

We are proud to officially unveil our Spring 2013 Lookbook and video! For those of you who favor prints and patterns, one collection offers striped canvas with custom-print lined details coming in iPhone and iPad cases, totes, and an assortment of our bags. Or, if you’re more of a solid color person, our second collection has Monaco blue and linen colorways constructed in corduroy. Look for these to drop right here on our website in the coming months as the Spring collections start to roll in. Enjoy...