Tag Archives: Press Release

Today we are excited to announce the release of our Cabana collection, the latest line up of techcessories to keep devices, and the people that carry them, cool and comfortable this spring. Blending casual street style with sophisticated polish, our Cabana bags, carryalls and sleeves echo the effortless vibe of longer days and warmer nights. Horizontal stripes in muted primary colors with accents of tan and ecru define the look.

The Cabana Convertible Sleeve (top) and Origin backpack (bottom) with MacBook Pro hard shell in action!

“With the Cabana collection, we wanted to create pieces that would organically complement the transition of cold-to-warm weather style choices,” says Dan Maravilla, co-founder, HEX. “The new line up of bags allows users to bring their favorite tech devices wherever they go without compromising fashion or protection.”

The Cabana Core iPhone 5 case is a sure fire head turner.

Featuring a navy blue and red pinstripe canvas fabrication with custom-printed lining, the Cabana collection’s stripe and primary color palette accentuates its contrasting tan genuine leather zipper pulls and leatherette trim detailing. Cross-Body, Messenger, Duffel and Tote silhouettes boast contrasting ecru cotton webbing straps, while Backpack styles surprise with straps bearing Cabana’s signature stripe. The collection offers a full range of products to meet every tech need including Convertible Sleeves for MacBook Air and MacBook Pro, Core Case for iPhone 5, and Sonic and Origin Backpack, with prices ranging from $39.95 to $99.95.

For more information about any of these new products or our other extensive line of techcessories, browse our website, or follow us on Facebook, Instagram and Twitter. Also check out the collection in action in the HEX Spring 2013 lookbook video.

This past Friday night we rolled out to the long anticipated premiere of Girl & Chocolate Skateboards new film "Pretty Sweet" which went down in DTLA at the Orpheum theatre. Well, as could be expected, the name did indeed live up to expectation and with so many banger skaters on two teams this film is labeled by us as nothing other than legendary! Shot on five different film/camera formats and with special effects galore, without saying too much or ruining anything we will say simply that this movie will be relevant and a landmark for years to come. The whole movie included notable performances but we wanna give a shout to our boys MikeMo and Guy Mariano who absolutely killed it. Thanks again to Girl for a spectacular evening and we won't even begin to get into the after party...just look at the photos below! Oh yeah, and in case you haven't seen our case we made for this movie yet you best peep it and get yoself one now...

The hottest ticket(s) in town. Premiere and after party!

The boys representing pre-show! HEX's Ryan Reyes and David Loy with Nyjah Huston and Ethan Loy.

Outside the Orpheum...How sick is that poster of Carrol!

Now photos or filming allowed during show, so Girl graciously gave us these Instagram moments.

The Orpheum is one beautiful theatre-inside and out.

The moment we've all been waiting for...the countdown has ended!

The bar stayed packed no matter what though...

Our man MikeMo reppin' that HEX x Pretty Sweet case!    Continue reading →

Oxnard, Calif. (Nov. 15, 2012)— HEX, is proud to announce today that they have teamed up with Girl and Chocolate Skateboards to create the “Pretty Sweet” Solo wallet for the iPhone 5. This collaborative effort comes just before Girl and Chocolate skateboards are set to premiere their long anticipated new film, “Pretty Sweet”.

This new “Pretty Sweet” Solo wallet for the iPhone 5 is a fresh take on a classic HEX design. Featuring the “Pretty Sweet” logo embossed on black perforated genuine leather wrapped around a custom molded case with camera hole and two integrated credit card slots showing red and blue contrasting lining matching the movie title, this phone case is as stylish as they come and is sure to be a highly sought over item.

"We have massive respect for the Girl Distribution family and are long standing fans of their movies,” says Carl Steindler, marketing manager of HEX. “So, when presented with an opportunity to team up with them on one of their biggest projects to date we jumped at it! I’m sure it didn’t hurt that we also have MikeMo Capaldi and Guy Mariano on our squad, but either way we are excited to make a product with them that unifies both our brand ideals and style in a fun way.”

"The HEX case is a perfect compliment to the Pretty Sweet product we have lined up. We wanted any collaborations to be grade A. HEX nailed it," adds Sam Smyth, talent manager of Girl Skateboard Company.

Available now in limited quantities from HEX and select Girl Skateboard company retailers, the “Pretty Sweet” Solo wallet for the iPhone 5 will be priced at an MSRP of $44.95. For more information go to www.prettysweetvideo.com now or follow @ShopHex on Twitter, Instagram and Facebook.

SUPRA has collaborated with the accessory brand HEX to create a durable iPhone case. We outfitted one of HEX’s cases with SUPRATUF—the same proprietary material used to protect our shoes from liquids and wear.

SUPRATUF is a high abrasion resistance technology which has been tested with the Taber Abrasion Meter. The Taber measures abrasion in cycles. Regular suede breaks down after only 25-40 cycles. Suede treated with SUPRATUF can withstand more than 200 cycles before abrading.

The HEX x SUPRA iPhone Case is available at fine SUPRA and HEX retailers worldwide, suprafootwear.com and shophex.com.

Building upon our successful line of iPhone cases and wallets, today we are excited to announce the arrival of the Axis Wallet. Outfitted for the iPhone 4/4S, the Axis Wallet provides stylish protection and wallet essentials in one, while providing a convenient camera cut-out for those so-called iPhonographers.

“After the success of our Code Wallet line with its convenient multi-functional design, we wanted to continue creating simple solutions for keeping belongings in one place and cater to those that use their smartphones as a dedicated photography device,” said Dan Maravilla, co-founder, HEX. “We saw a need for a stylish case that not only provides protection and a convenient storage unit for cash, I.D. and credit cards, but a design for the Instagram junkies—enter Axis.”

In addition to having a convenient camera cut-out to easily snap shots, the Axis Wallet also features a texturized, genuine leather exterior with a cover flap, elastic band to hold belongings in place, custom polycarbonate device bed, three convenient slots for cards and I.D.’s, and an internal cash pocket. Axis also includes a reinforced design for added durability, is available in two classic colors—Torino Black and Torino Red—and has a slim profile design as not to add bulk to a pocket or carryall bag.

The Axis Wallet is available now right here for $49.95. For more information on our collection and extensive line of techcessories, including bags and watch bands, keep up with us on Facebook and Twitter.

Today we are proud to announce that influential pro surfer, Eric Geiselman has officially joined our growing team.

“Eric is the man, and having known him for quite sometime I couldn’t be more stoked to finally bring him into our program,” said Carl Steindler, marketing manager at HEX. “Not only is the guy always smiling, but he seems to be good at anything he does and within those pursuits he’s constantly embracing technology. Those facts, coupled with his amazing surfing ability make him the perfect person to represent the HEX brand and be a true ambassador for us.”

Eric Geiselman, known simply as “EG” to most, is one of the surfing worlds more diverse personalities. Raised in the New Smyrna Beach area of Florida, EG had a very accomplished and successful “Juniors” competition career. Now residing with little brother Evan in San Clemente, California, EG can still be found competing on the WQS circuit; however, he is most known for his radical freesurfing abilities. In addition to his surfing skills, Eric is also a talented skater, video editor, and musician – basically he lives a life full of activities that are either expressive or hands on. But, if you do catch him in that rare moment of relaxation, then his ear-to-ear grin will most likely say it all and no words will be needed.

”I'm so stoked to be a part of the HEX family,” said Eric. “I really love the fashion-forward design of all the products, and its functionality makes it so I use them all on a daily basis. I’m greatly looking forward to the future and good times along the way!”

In addition to HEX, Eric also rides for: CI Surfboards, Oakley, Rockstar, Dakine, Kicker and Jacks.

For more information keep up with us on Facebook and Twitter.